Slashdot Mirror

← Back to Stories (view on slashdot.org)

Samsung System Tailors Ads To Its Audience

Posted by timothy on from the you'd-like-a-philip-k-dick-book dept.

angry tapir writes "Samsung has developed an outdoor digital advertising system that tailors ads based on its audience. There are three main components of the system: an LCD display panel, a dual lens camera and a processing computer, which runs the company's proprietary facial recognition software. If the technology identifies several female members in a group, then it can target advertisements at them, for example. Even if the group is mixed, the technology can identify whether onlookers are children or adults. If they're adults then maybe a wine ad could run whereas an advertisement for toys might play for kids."

3 of 172 comments (clear)

  1. Re:No no no no no! by Rakshasa+Taisab · · Score: 5, Funny

    Well, if you're not wearing pants in public perhaps it _would_ be a good idea if the proper authorities were notified?

    --
    - These characters were randomly selected.
  2. Re:No no no no no! by dangitman · · Score: 5, Funny

    There are Samsung fanboys?

    --
    ... and then they built the supercollider.
  3. I'm a white guy with a shaved head. by pecosdave · · Score: 5, Funny

    I really don't want this thing advertising bed sheets, wrestling, ammo and tractor pulls to me every time I walk by.

    --
    The preceding post was not a Slashvertisement.