Parental Control Software Datamines Kids' Online Conversations

An AP report reveals that web-monitoring software from Sentry and FamilySafe, both developed by EchoMetrix Inc., is harvesting data from kids' online chats, trying to determine their opinions on games, movies, and music. The data is then sold to other companies for advertising purposes. "In June, EchoMetrix unveiled a separate data-mining service called Pulse that taps into the data gathered by Sentry software to give businesses a glimpse of youth chatter online. While other services read publicly available teen chatter, Pulse also can read private chats. It gathers information from instant messages, blogs, social networking sites, forums and chat rooms. ... Parents who don't want the company to share their child's information to businesses can check a box to opt out. But that option can be found only by visiting the company's Web site, accessible through a control panel that appears after the program has been installed. It was not in the agreement contained in the Sentry Total Home Protection program The Associated Press downloaded and installed Friday."

Comments

Sounds Illegal to me

[Concern]

In the US, children have special privacy protections afforded by law. It involves things like "opt-in" and parental consent.

http://www.coppa.org/comply.htm

IANAL, but I have worked on a number of projects which had to comply. Based on what is said here, this seems in flagrant violation. Somebody call the cops.

Highly Vauable Information

[gsslay]

Early results indicate that kids are pre-occupied with gayness (in an unfocussed and confused way), wedgies, noogies and the smell of poo.

Further analysis reveals that Disney actors are hot, teachers aren't and swimming pools are responsible for most diseases.

Any company data-mining this further are welcome to try. There are great truths to be found within, I'm sure.

Not apparently illegal [Re:Sounds Illegal to me]

[Geoffrey.landis]

In the US, children have special privacy protections afforded by law. It involves things like "opt-in" and parental consent.

http://www.coppa.org/comply.htm

IANAL, but I have worked on a number of projects which had to comply. Based on what is said here, this seems in flagrant violation. Somebody call the cops.

Nope.

"The Children's Online Privacy Protection Act and Rule apply to individually identifiable information about a child"

As long as they're only data mining the information on what the kids are interested in, and not saving which child was interested in what, they're apparently not violating the COPPA law.

Which is not to say that what they're doing is right, of course.