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DRM Take II — Digital Personal Property

Diabolus Advocatus writes "Ars Technica has an article on a new form of DRM being considered by the IEEE. It's called Digital Personal Property and although it removes some of the drawbacks of conventional DRM it introduces new drawbacks of its own. From the article: 'Digital personal property (DPP) is an attempt to make consumers treat digital media like physical objects. For instance, you might loan your car to a friend, a family member, or a neighbor. You might do so on many different occasions and for different lengths of time. But you are unlikely to leave the car out front of your house with the keys in it and a sign on it saying, "Take me!" If you did, you might never see the vehicle again. It's that ability to lose control over property that is central to the DPP system. DPP files are encrypted. They can be freely copied and distributed to anyone, but here's the trick: anyone who can view your content can also "steal" it irrevocably. The simple addition of a way to lose content instantly leads consumers to set up a "circle of trust" that can be as wide as they like but will not extend to total strangers on the Internet.'"

11 of 356 comments (clear)

  1. why do they keep trying? by gTsiros · · Score: 4, Insightful

    what are they trying to achieve?

    surely after years of being beaten to a pulp they MUST have learned that any attempt at controlling is more than futile?

    --
    Looking for people to chat about multicopters, coding, music. skype: gtsiros
    1. Re:why do they keep trying? by causality · · Score: 5, Insightful

      what are they trying to achieve?

      surely after years of being beaten to a pulp they MUST have learned that any attempt at controlling is more than futile?

      They keep trying for the same reason that politicians who push for shitty laws keep trying: they know that they only need one major victory and everyone will be stuck with it forever. That's why they don't read something like this:

      For instance, you might loan your car to a friend, a family member, or a neighbor. You might do so on many different occasions and for different lengths of time. But you are unlikely to leave the car out front of your house with the keys in it and a sign on it saying, "Take me!" If you did, you might never see the vehicle again. It's that ability to lose control over property that is central to the DPP system.

      and come up with a response like this: "but if I could make an infinite number of perfect copies of my car while retaining my own copy, at low or no cost, what would be my incentive to use a system designed to make me lose control over my car or any other property?"

      --
      It is a miracle that curiosity survives formal education. - Einstein
    2. Re:why do they keep trying? by NickFortune · · Score: 5, Insightful

      what are they trying to achieve?

      Social engineering. They want to change the way in which we understand data.

      Currently we tend to think of any sort of information as something to be shared freely. It's what we as a species do. I think that tendency to swap data among ourselves is what led us to amass the information that makes up our present culture and technology. It's a pretty basic thing in human beings.

      But it's a pain to monetize data on that model. It didn't matter when distributing the data was expensive, since you could charge for the distribution. So as distribution costs for data approach zero, the challenge for the media cartels has always been to reframe our understanding of data, so that we think of it in the same terms as a car or a house. I believe that's why the term "intellectual property" was coined in the first place.

      The trouble is it didn't work. It turns out that if you take a tune and try and rebrand it as some sort of household accessory, people still treat it as a song. So this is the logical next step: make that song behave more like real property, and see of that shifts people's thinking.

      I can't see it helping myself. It's DRM, and it's always going to fundamentally, inherently insecure. But you can see where they're going with the idea.

      --
      Don't let THEM immanentize the Eschaton!
  2. DRM will fail. by Kirin+Fenrir · · Score: 4, Insightful

    Right now, it's easy to include DRM while only upsetting we, the minority, because the average consumer never tries to use their media in a way that runs afoul of DRM. They buy song off iTunes and just use it there on iTunes, never knowing the limitations of the "product". (I use iTunes merely as an example, I know there's DRM-free music there now)

    With every new push, however, the average consumer comes closer to running head-first into these limitations. When you have people's files start disapearing off their hard drive when there is no physical product, they might finally join us in asking: "Why the Hell is a collection of ones and zeroes being treated this way?"

    The harder DRM advocates push, the more the consumer becomes less ignorant of their questionable ownership philosophy.

    --
    Caffeine is my anti-drug!

    Duranin - A NWN2 Roleplaying Persistent World
    1. Re:DRM will fail. by Beardo+the+Bearded · · Score: 4, Insightful

      No they won't.

      Years of piss-poor software will lead them to think that it's "just one of those things" and power cycle their system.

      If that doesn't work, they'll just buy a new one because what they had must have broken.

      --

      ---
      ECHELON is a government program to find words like bomb, jihad, plutonium, assassinate, and anarchy.
  3. Emulating the physical world... by Condor80 · · Score: 4, Insightful

    what they want, he tells Ars, is for digital property to "complete the emulation of the physical world."

    One would think they would eventually see the change of paradigm that's been going on for... 30 years?

  4. Why treat it as physical media? It's not! by agentgonzo · · Score: 5, Insightful

    I wouldn't leave my car outside my house with the keys in the ignition for all to steal (well, actually, my car is terrible so I have contemplated it). However, if I could 'burn' a new car from a car 'blank' for the price of a few pennies every time I left the house I would. I would also drive it over to my friends house and not worry if I found a different way back - I'd just leave my car there and create a new one. There is no reason to treat digital media the same way as physical media unless you're trying to force people to play by your old rules when the world has moved on.

  5. Re:It is only DRM+ by ShadowRangerRIT · · Score: 4, Insightful

    And anyone with a "link" to the key can assume ownership. So if you, or any of your friends' computers are compromised, they can "steal" your DPP protected stuff. And you can never get it back.

    Of course, there is little reason to steal; people who want the files in question would simply get DPP-free versions. Only malicious sorts and vandals would bother, since there'd be no real gain from the act. But if you have a falling out with your friend, it doesn't look like you can "change the locks" so to speak. If I give a house key to a friend, and for some reason stop trusting him, I can change the locks on my house. This doesn't seem to support a similar mechanism. Also, unless you store the playkey online (which has its own problems), a hardware failure in the playkey storage device will cost you your files. Returning to the house analogy, it would be like your house burning down (okay, becoming inaccessible forever) because you lost the key to the front door.

    --
    $_ = "wftedskaebjgdpjgidbsmnjgcdwatb"; tr/a-z/oh, turtleneck Phrase Jar!/; print
  6. Because they have to by Weaselmancer · · Score: 4, Insightful

    It's like when a five year old tells you he can't find his shoes because he lost them. But he doesn't want to get in trouble so he'll say a gypsy took them. And you know the kid is lying but when you press him - he'll start to describe the gypsy. "He had purple pants, a gold shirt, and a moustache. He had a little monkey with him."

    Much the same with DRM. They've lobbied for it, they've pushed it, they've gotten people to buy it and then yanked the key servers and left them high and dry. It can't be a swindle, they just haven't found the correct solution yet! So we go around and around with the industry talking about how to do this the right way. The truth is that there is no right way. The truth is that DRM is a lie. It can't work. Ever. Whenever you hold both the lock and the key, it stops being about cryptography and starts being about how to game the system.

    Read up on how people beat DRM systems. Like DVD Jon. He's not a gonzo cryptographer. He didn't break DVD by his sheer mathematical skills. No. He was a kid with a machine code monitor who found the decrypted key in memory.

    But like any good lie, you have to keep telling it once you start. Because the minute you say "well as it turns out there wasn't any gypsy" that's when you get in deep trouble. Imagine the class action lawsuits that would result! No, telling the lie over and over is much cheaper. So let's hear it for DRM2. I'm sure it'll buy the industry at least six more months before the next bored kid from the Netherlands comes along.

    --
    Weaselmancer
    rediculous.
  7. Re:You down with DPP? by mcgrew · · Score: 5, Insightful

    Forshame, whoever tagged the parent offtopic.

    That's why I hate getting first post, although the last time or two I didn't get downmodded. Some mods just automatically mod down a first post.

    As to the actual topic,

    It's DPP, data other people's what you get it
    There's no room for rights management, there's just room to hit it

    I wish the charlatains who keep trying to come of with new Digital Restrictions Management software would get honest jobs. There's no way to stop bits from being copied, and like DVDs, the key has to be with the encrypyed media. It's like leaving the key to your front door under the doormat; the first time somebody finds it, your TV is gone. Only with DRM it's several hundred copies of your TV that's gone.

    Trying to sell bits is stupid, but not quite as stupid as trying to keep people from copying them. Bits are like air -- to sell air you have to wrap a balloon or a scuba tank around it. The people selling "digital content" need to learn to do the same. Don't sell movies, sell DVDs. People LIKE tangible objects. Don't worry about the "piracy", nobody ever went broke from piracy.

    Whare would Photoshop be if it weren't for piracy?

    You can't compete with free, but you can use free to sell stuff. The trouble with the media moguls is their own greed. If it weren't for their greed they'd not be taken in by the DRM-writing charlatains (who must be laughing at their poor stupid clients), and they'd use free to their advantage.

  8. Re:It is only DRM+ by JohnBailey · · Score: 4, Insightful

    What about option three? People stop designing cars, watches, etc, because once they sell one, anyone with the "replicator" can get theirs without the original designer being paid

    In a world where everything costs nothing, what would they spend money on?

    --
    It is difficult to get a man to understand something when his job depends on not understanding it.