How Much Is Your Online Identity Worth?

itwbennett writes "Answer a few questions about your personal Internet use, and a new tool from Symantec will calculate your net worth on the black market. You'll get three results: how much your online assets are worth, how much your online identity would sell for on the black market, and your risk of becoming a victim of identity theft. The tool is intended to raise consumer awareness about cybercrime, said Marian Merritt, Internet security advocate for Symantec. It's unlikely the average consumer would read an Internet Security Threat Report, she added, but a simply illustrated example might get the same point across. 'It's shocking how little value criminals place on your credit card,' she said."

Comments

Slashvertising at its best.

[jittles]

This tool is nothing but a giant slashvertisement, though I suppose that should be obvious. It was a complete waste of time. Oh and I'm worth $31 online if anyone wants to buy me ;o)

This is advertising FUD, not a useful tool

[petes_PoV]

The Norton Online Risk Calculator, unveiled within a microsite to coincide with the launch of Norton 2010,

All it does is make people anxious about unmeasurable quantities of unknown worth, arbitrarily estimated in an obscure manner with no basis in fact or reality. Treat it like astrology not security.

Re:Not working for me.

[mwvdlee]

Funny as your comment was intended, I stopped the questionary when it asked how much my total bank accounts were worth.