Spotify Retreats To Invite-Only In UK
Barence writes "Music streaming service Spotify has been forced to enact tight restrictions on new members in the UK, and revert back to an invite-only system. The company has decided to take drastic action following the release of its iPhone and Android apps earlier this week, which have created 'huge demand in the UK,' according to Spotify. People who don't want to put their hand in their pocket and don't have any friends can sign up to a waiting list instead."
The good thing is that Spotify premium (9euro/month) really isn't a lot for the service they provide. Since an year ago that I started using Spotify it's been pretty much my only music player. Now that they're getting the mobile clients out too its just getting better (also Symbian version coming soon, now just windows mobile!).
And like with every Spotify news here, for those who are going to ask why spotify is supposedly so much better than last.fm or pandora or other web radios. Spotify isn't a radio. It's more like a huge music library where you can search for any song and listen to them as you please. If you like to, you can even just repeat one song all the time. It's more like your WinAmp or other music player, just that the music is streamed and you have access to huge amount of songs.
Their technology seems to work great too. When you select a new song it starts playing *right away*. Just like listening from your own hard drive. The UI is simple and lightweight but still good. You can also easily paste links to songs, albums and playlists. For pretty much everyone I know its became the way to listen to music, and a great way for music labels to kill piracy. Finally a product that is actually better and more convenient than pirating, and I'm happily paying the 9 euros for the premium account.
As mobile side I'm just waiting for their Windows Mobile client for my HTC. The nice thing is that mobile 3g internet is really cheap here too: unlimited (yes, really) 384 kbit/s is 5e a month, while unlimited 5Mbit/s is 35e a month. Since I have them anyway, I can just stream all the songs normally while sitting in a car or anywhere.
And yes, its only available in Europe currently. But they plan to launch in USA this year too.
This type of problem should be seen as a good thing, and provide a clue for the music labels. They already serve the public when it comes to purchasing music with CDs and DRM-free downloads (finally!). Now they have an opportunity to serve the public with streaming music.
They tried something similar with rentals, but people don't really seem to like it that much. Streaming (for a fee) is a *lot* like renting, but since you never have the music on your hard drive or media player, it doesn't feel like you're losing anything once the subscription expires. Mixing owned and rented music doesn't seem to be that desirable. But with the clear demarcation between owned and streamed, it's much more enticing.
I know I'd prefer to stream than to rent. Hopefully the labels will see this as an opportunity, and not a threat, and bring this to the US.
Yeah, I know, placing hope on the intelligence of the music industry is a recipe for disappointment, but what the hell, right?