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EA Comes Under Fire for Shady PR Stunts
EA has come under heavy fire lately for some deliberately shady PR techniques. You can't argue with the result, however, that has pretty much everyone (including us) talking about it. The question is: will extensive discussion, and the resulting widespread anger that seems to accompany it, actually help their game sales? Stunts have ranged from their "win a date with a booth babe" contest to paying game site editors a faux "bribe" to fit with their sin motif. "Outraged Christian bloggers, complaining female and LGBT gamers, editors being sent checks made out directly to them — all of this makes for delicious copy, and much of the gnashing of teeth seems to be centered on the fact that the gaming press continues to fall for the contrived controversy to give the company exactly what it wants: coverage. The campaign has been childish, daring, and borderline tasteless. Writing checks directly to game writers is cheaper than advertising on a site, with a much better result."
all of this makes for delicious copy, and much of the gnashing of teeth seems to be centered on the fact that the gaming press continues to fall for the contrived controversy to give the company exactly what it wants: coverage.
Submitter and the editor didn't actually see the ironic thing here?
For that matter I didn't actually had heard or read about this game, but thanks to slashdot now reporting about this, I think I will just google it. Just to know what it is about. Maybe I even buy it - after all everyone is talking about it. Good work Slashdot!
So what kind of game it is? Does it look good? What features are there? Is it fun? Is there multiplayer, and how is it? Is it fun to play with friends?
In the latest chapter of this fun tale, EA has finally decided to simply send editors of prominent gaming sites checks for $200. The point? If the checks are cashed, the gaming press is greedy. If they're not, the gaming press is wasteful. "By cashing this check you succumb to avarice by harding filthy lucre, but by not cashing it, you waste it, and thereby surrender to prodigality. Make your choice and suffer the consequence for your sin," the included note stated. "And scoff not, for consequences are imminent." The sin theme remains, if nothing else, on-topic.
This has to be one of the first times money has been sent directly to reviewers and editors with the hope that the story is broken publicly, and that's what makes the stunt so devious; of course it's going to be written about. Joystiq cashed the check and donated the money to charity, Kotaku posted video of their check burning. Without having a list of sites that received the faux bribe, it's impossible to tell if anyone actually cashed the check and kept the money.
Cheapy D, who runs the popular deals site CheapAssGamer, weighed in on the check. "Kotaku charges an $8 CPM (cost per 1,000 banner impressions) for their standard advertising banners. Their news post about this PR stunt will likely surpass 40,000 views," he explained. "To err on the safe side, let's say the total cost of the check and fancy box is $300. Since [the post's author] burned the check, EA basically spent the equivalent of a $2.50 CPM for a front page news post on Kotaku. That is an incredible value. Nice job, EA Marketing!"
This sounds like a fun stunt. And now it continues on slashdot too. Someone is going to get a nice christmas bonus!
"Outraged Christian bloggers"?
Boy, remind me not to get on their bad side! They may pray me to death with their eerie powers...
Trolling is a art,
It got posted to the front page of slashdot, to be discussed endlessly. Total direct cost to EA to do this - $0, assuming ScuttleMonkey wasn't a recipient of one of the $200 checks.
Why, its horrible that they are sending out money, and hot babes, and... wait, where can I sign up?
You do realize the bloggers are upset because EA FAKED the protested of their own game and blamed it on christian groups. Most of the 'christian bloggers' probably didn't care about the game or even know it existed until they were slamed for a protest they had nothing to do with. For once I think they actually have something to gripe about, after all the fake protests lead to people thinking exactly what you just posted, when in reality the bloggers were not the ones protesting.
This is a self-inflicted malaise as far as the independent studios are concerned. There is absolutely no requirement to use "modern graphics" (whatever that means, I assume you are talking about ridiculously detailed models with megazillions of polygons). That is because there is absolutely no direct relationship between game play and the graphics quality. Some of the most popular games have graphics reminiscent of the 1990s or even 1980s, while some of the greatest bombs sport fancy 3D engines with programmable shaders, deformable environments and what not.
In fact this whole obsession with graphics to the exclusion of everything else seems to me very much like a hardware vendor instigated mass psychosis, helped along by the likes of EA and others who wish to achieve a strangle-hold on the gaming industry by setting up massive, artificial, budgetary "barriers to entry" for competitors. Which also happens to be a pre-requisite to cartel-forming, creation of oligopolies and finally monopolies.
Perhaps considering that EA's stunt caused you to come here and bash Christians their displeasure with EA's stunt is not as baseless and hypocritical as you suggest?
Hypocritical would be EA protesting about something violent (a war perhaps?) that the Christians (hypothetically) agree with and the Christians getting up in arms. I could not, for example,get a bunch of white southern guys, all put black-paint on my face, make a bunch of NAACP banners, and go protest the fictional arrest of some African American while acting acting as offensively stereotypical as possible and then claim African Americans are being "hypocritical" when they get outraged at my stunt.
EA is doing this since... well, I think they are pretty much defined by those methods.
I know that at least five years ago, the German Game magazine Gamestar was the only one not to have a story on some EA game, because they refused to rate it above 90% in order to get access to “exclusive” images etc. I think they even wrote about how EA offered them a pre-written “test” to print practically verbatim.
But this is not the only area where they are shady. If you remember the lawsuit, where the wives of EA programmers (or should I say “code monkeys”) sued EA, because their men never came home. Apparently, the internal rule was, to work until at least 8 PM, and never have free weekends or ask for holidays. If you would go home on the weekend, your boss would tell you, not to ever come back.
I also remember that everybody from Bullfrog (don’t dare to not remember them! ^^) quit the company, to found a new one, as soon as they were bought by EA. That company was again bought by EA. And that time, still 60% of the employees did quit on the spot.
Then their whole process of making games — from my perspective as a game designer — is just disgusting. It’s just like those Hollywood plastic fantastic default movies with ten writers. To them it’s just a production process. No heart, no soul, no free creativity. You just create a mass-product. Never a piece of art, how it should be. They are an insult to the whole business, dragging the reputation of us all down with them.
Now you’ve got an image of what kind of company EA is. Microsoft’s ethics are a freakin’ joke, compared to EA’s.
I wish I would be exaggerating.
Any sufficiently advanced intelligence is indistinguishable from stupidity.