Bar Uses Breathalyzer to Encourage Drinking

Some might call the new marketing scheme at The Attic bar in Newcastle brilliant, while others might say it is bordering on criminal negligence. At the end of the night the patron with the highest blood-alcohol level wins free entry to the next week's event. The promotion does have a responsible side. Anyone who is found to be under the legal limit after blowing into the bar's breathalyzer at last call gets their tab wiped clean.