Slashdot Mirror
No App Store For Microsoft's Zune HD
Xerfas writes 'Microsoft's Zune HD, set to go on sale Tuesday, will not feature an open application store like its competitor the iPod Touch. It will come with some unique features, though, like an HD radio tuner, and with software that has been well-received by users. Those capabilities will determine whether the ZuneHD sells well — and whether Microsoft decides to keep selling its own music player, said Matt Rosoff, an analyst at Directions on Microsoft.' The Zune marketing manager was quoted in the Seattle Times on whether the Zune would open up for 3rd-party apps, and he gave a response of such mind-numbing PR-speak that John Gruber of Daring Fireball was moved to provide this English translation: "No, because our mobile strategy is a convoluted mess."
Because they are finally powerful enough to replace laptops for many uses.
I just came back from Europe, on the way over I was flying next to someone who bought a Touch just so she could have email and web support while there, but without the weight of a laptop (she was going on a long biking trip). But she was also using a few applications like language tutorials and so on...
And of course, she could also have music while biking.
You device is fine for you, but it's nice to have devices that can do enough to make laptops a truly optional choice.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
The iPhone initially show was in January right after the first Zune came out. I thought "Wow, that's what the Zune SHOULD HAVE BEEN". The Zune might be finally getting there, but now its too late.
Don't get me wrong. The Zune HD is finally turning out to be what it should have been all along. But, it's really not anything different than the iPod Touch and the iPod Touch has a gazillion applications. Well, you say, the original iPhone didn't have an app store, but neither did anyone else. The thing Microsoft must realize is that the Zune has to compete against THIS YEARS iPod Touch.
In marketing, you have something called the "delta". This is the thing that your product has that your competitors don't. When the iPhone came out, the delta was a true to life web browser and easy syncing with your computer. It was the music player/phone/browser that everyone wanted. Since then, everyone has a music player/browser/phone combo. Now, the delta is the app store.
What's the Zune HD's "delta" that will get me to throw out my iPod Touch and line up to buy a Zune? HD Radio? It's hasn't really caught on. OLCD screen? That's a nice touch, but is it that much better than the iPod's screen? The Zune is $10 cheaper? Naw.
Here's what the Zune should have had:
* Compatibility with the XBox. Hey, you got a zillion XBox games, why not make it so they can easily be ported to the Zune?
* Camera that's integrated with Twitter/Facebook/Flickr. It should have spot metering and auto focus. Optical Zoom would be a big plus.
* Multiple platforms. Hey, the Mac now represents 15% of the consumer market. Maybe even more. Why are you immediately dropping that big a chunk of the market? Heck, the songs in iTunes aren't DRMd any more, and there's an API for perusing the catalog, so you don't even have to pull a Palm Pre. Show that you're willing to compete against Apple's home turf. And, don't leave Linux out.
* Work out a deal w/ Sprint a la Kindle for networking. Not necessarily a phone service, but use the Sprint network for your network. And, of course, WiFi.
All of this would have made the Zune something to consider despite having sand kicked into its face and its lunch money taken for the last few years. Now, it's just an also ran iPod look alike. If I want an iPod look alike, I might as well by the real thing.