Casual Games Quickly Transforming the MMO Market
An anonymous reader writes "Activision Blizzard CEO Bobby Kotick disclosed that their forthcoming, unnamed MMOG will have 'a little more broad appeal' than its market-leading MMO World of Warcraft. This is adding to speculation that the game might be free to play, since such games now take more in digital revenue than any other genre. In his GDC Austin keynote today, Sony Online Entertainment president Jon Smedley said, 'As a company, we knew we had to evolve ... to expand [our] audience ... and to get a much wider female audience.' The article notes that SOE hasn't abandoned hardcore MMOs, but his talk focused on Free Realms, SOE's free-to-play MMO that has grown to 5 million users in 5 months. Marketed to kids, 51% of Free Realms gamers are under 13, with around 75% under 18, who pose a challenge to attract and retain. Since they only play for about 20 minutes per session and aren't focused on the mechanics of the game, SOE can get away with changes that are unfair to some players, as shown by a recent, oddly-handled item nerf in Free Realms."
I used to play wow. I used to love it. I raided with my guild, did all the fun stuff. Got the rewards from putting the effort in and loved each moment of it. Then Blizzard started listening to the vocal minority crowd, the ones who wanted the rewards with no time put in. The ones who wanted to get the "Sword of OMGWTFBBQ" to kill boars in the forest and nothing more, they wanted to be shiny and wanted it now with no effort. That's when the game started to go down hill. When I first started raiding it would take weeks of running an instance before even getting close to finishing it but now... its hellokitty island adventure with a different skin. The biggest complaint I hear about people who quit now is "I'm sick of seeing everyone decked out in Epic gear." You know you've done wrong when even the 'casual' (and I use that term loosely) player base complains about it.
The casual player is a misnomer, there are people who identify themselves as this and refuse to raid but want the rewards yet they spend a lot more playing the game than most 'hardcore' raiders. Blizzard ruined the game about half way through BC and turned it basically into a game where you login and get teleported to your mail box (because walking is too much effort) to collect your epics.
Be you Admins? nay, we are but lusers!
c.f The effect that the wii has enabled on the casual games market.
Everquest II did that. WoW countered with Chinese, but that turned out to be an April Fool's prank. The EQII /pizza command, however, was real, but I believe it's been discontinued.