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Forkable Linux Radio Ad Now On the Air In Texas
christian.einfeldt writes "Everyone is familiar with the Linux video ads created by IBM, Red Hat, and Novell, but until recently, there have not been any professionally backed forkable radio ads. Now, Austin-based Linux advocate Ken Starks has obtained the services of a professional radio talent in creating a high quality voice track, which can easily be adapted by local providers of Linux computer services. The raw material (mp3, ogg) addresses end-user frustration with Microsoft Windows malware, and promotes Linux as a more stable alternative. Starks hopes the raw material will seed pro-Linux ads across the US, and he offers his own final product as an example of how the raw material can be remixed with music. He has released all of the raw material and final work under the Attribution-Share Alike 3.0 Unported license, and has waived the Attribution requirement in his blog. Starks's provocative ad is currently on the air in the Austin market during the popular talk show of Kim Komando, who just happens to be a Microsoft Windows enthusiast."
As in "Windows popular" or "Linux popular"?
I listened once. It was an hour of "Kim, I'm having trouble installing my Canon digicam." "Well, you need to attach the cable and then turn the camera on." "Thanks Kim! That really did the trick!"
Trying to explain anything more complex than "Have you tried rebooting it?" to the audience of AM talk radio is like declaring any year Year of Linux on the Desktop.
As long as we are trying to sell Linux as Windows without the annoyances of Windows, we will fail, if for no other reason than the fact that Linux has its own, less broadly understood, annoyances. We need to sell Linux as Linux.
Well it makes perfect sense. If you want normal people to trust something, you have to make it sound like a scam.