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Micropayments For News — Holy Grail Or Delusion?
newscloud writes "Harvard's Nieman Journalism Lab sounds off on micropayments for news content, on the side of the argument that says they are a dangerous delusion: 'What does it mean for journalism? It could mean charging for different platforms, for early alerts, for special members-only access to certain premium or value-added content. But I'm pretty sure of one thing: It doesn't mean charging people fractions of a cent to read a news story, no matter how sophisticated the process.' The article provides good context on the debate over micropayments from a 2003 piece by Clay Shirky, to recent analysis and opinion by Masnick, Outing, Graham, and Reifman. Google's micropayment plans were recently discussed here."
The problem with news is that it is an experiential good meaning you can't determine it's value in advance. You only know whether it was worth something AFTER you read it. So why would someone pay for news that might or might not be valuable? Usually because the source has a track record of providing good information (New York Times, Wall Street Journal, etc) or you have some other reason to suspect that the information might be valuable (information about a stock that is not widely known for instance). But the seller of information by definition cannot know what the information is worth to the buyer in advance. Generally the seller finds out it was worth something to the buyer if the buyer buys information from them again.
There is money to be made in paying for content that can be had for free elsewhere. Apple's iTunes is proof enough of that. BUT it has to provide something you can't easily get from the free (even if illegal) alternatives. That could be convenience, it could be support, it could be complementary technology (iPod/Kindle), it could be reliability, it could be unusually insightful analysis, and it could be other things. Just copying the latest AP news has some value but not enough many people will pay for it directly.