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Console Makers Worry Over Apple's Growing Competition
The NY Times is running a story about the effect Apple is having on the console gaming market, making Microsoft, Sony and Nintendo worry that consumers will be satisfied playing games on devices that aren't necessarily focused on gaming. Quoting:
"The concerns highlight an accelerating shift away from hard-core games, which have traditionally driven console sales, to more casual ones played on cellphones. Of the 758 new game titles shown at the Tokyo Game Show, 168 were for cellphone platforms — more than twice as many as in the previous year. ... Apple's assault could even eat into sales of home consoles like Nintendo's Wii, Sony's PlayStation 3 or Microsoft's XBox, as game-playing quickly becomes centered on cellphones. Many in the industry say that Nintendo, Sony and Microsoft need to explore more radical changes to their businesses, including an emphasis on software rather than hardware and a better way for users to download games. 'As a platform, the cellphone has the biggest potential, because everybody owns one,' said Kazumi Kitaue, chief executive at another game maker, Konami Digital Entertainment. A family with three children might buy just one Wii or PlayStation to share, but those children will probably have cellphones of their own and download and play games, Mr. Kitaue said."
The target demographic that's mainly interested in "mash[ing] some buttons to kill the baddies" is the group that's currently buying XBox 360s and Playstation 3s - and, based on sales, it's pretty obvious it's a significantly smaller group
Well, except that is just plain wrong. There are currently 56mil "button mashers" (aka PS3 or Xbox360 owners) and 53.5mil Wii owners. Just because the button mashers are split between two consoles instead of focused on a single one doesn't mean that they are somehow the smaller group.