Slashdot Mirror
Do Retailers Often Screen User Reviews?
Mechanist.tm writes "I recently purchased a NAS from a well-known online computer component shop. I have purchased several items from the website and have never had much trouble before. That was until I realized what I had bought was a terrible NAS. All the reviews on the site from users seemed very good. After a little research, it became clear that the product in question was indeed terrible. After finding the product pretty much useless for its intended purpose, I proceeded to write a review for it on the website to inform other would-be buyers. After about a week, I noticed that the review never made it up there, so I wrote another one just in case. After several attempts to leave a negative review for the product, I realized that the website was screening reviews and only posting the ones that made the products look good. All the reviews on the website are positive; I've only found one at less than 3 out of 5 stars. Is this legal? Ethically speaking, it's wrong, and it's intentionally misleading to the customer. Is there a good place to report behavior like this? How common is this among online retailers who provide user reviews?"
...when you're trying to expose unethical behavior or deceptive practices, the phrase "a well-known online computer component shop" is hollow and flaccid.
--I'm so big, my sig has its own sig.
-- See?
I would consider it illegal advertising. The site misleads customers to believe they are reading actual user reviews (ALL reviews), which is simply not true. It's misleading and deceptive.
If I found a site like that, I'd report them to consumeraffairs.org, FTC.gov, and any other site I can think of which screens companies. Hopefully the FTC would act to fine that company, but I wouldn't hold my breath.
"I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
There is a conflict of interest but making this type of thing illegal would be a slippery slope.
A slipper slope to what? A market where consumers are properly protected from corporate abuse?
VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
+1
Newegg even lets you display only the bad reviews. I've also seen reviews suggesting you purchase products elsewhere when shipping might be an issue. It doesn't seem like Newegg does much screening at all. Probably has any prices listed with dollar signs stripped and any URL's or competitors stripped automatically and then goes with that.
One thing to keep in mind when reading reviews at any site though is that the ratio of positive to negative reviews differs wildly. Websites that make the review process difficult are likely only going to get reviews from people very strongly opinionated and probably have a higher negative ratio. Websites that make the review process very easy will have more reviews.