FTC States Bloggers Must Disclose Paid Reviews

An anonymous reader writes to tell us that in the first revision of how endorsements and testimonials work since 1980, bloggers will now be required by the FTC to clearly disclose freebies or payments they received for product reviews. "the commission stopped short Monday of specifying how bloggers must disclose any conflicts of interest. The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. Penalties include up to $11,000 in fines per violation. The rules take effect Dec. 1."

Comments

Where does the FCC get the authority?

[z4ce]

I didn't think the FCC had much authority over the internet. It's not like its radio waves here. The FCC can't regulate mail or bulletin boards. What statute gives them authority to do this?