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Avatars To Have Business Dress Codes By 2013

nk497 writes "With businesses increasingly using digital tech like virtual worlds and Twitter, their staff will have to be given guidelines on how they 'dress' their avatars, according to analysts. 'As the use of virtual environments for business purposes grows, enterprises need to understand how employees are using avatars in ways that might affect the enterprise or the enterprise's reputation,' said James Lundy, managing vice president at Gartner, in a statement. 'We advise establishing codes of behavior that apply in any circumstance when an employee is acting as a company representative, whether in a real or virtual environment.'"

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  1. Makes Sense by Anonymous Coward · · Score: 5, Interesting

    were not talking personal avatars/twitters etc, thats a seperate, more difficult problem.

    this is about representing a company, situations like gaming with developers, company islands in second life, twitter feeds for businesses. situations where an employee is representing their organisation on an official level in a digital context.

    i think the same company office policy should simply extend to the online realm. in second life you avatars dress code should reflect the dress code of the business, same with behavior, etc.

    for example i apply a simmilar policy to my work mobile. no custom tones or backgrounds, it uses a generic ringtone and the company logo as the background, no good sitting down to a meeting with a client and having the "crazy frog" or star wars theme start blaring out of my phone.