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Avatars To Have Business Dress Codes By 2013

nk497 writes "With businesses increasingly using digital tech like virtual worlds and Twitter, their staff will have to be given guidelines on how they 'dress' their avatars, according to analysts. 'As the use of virtual environments for business purposes grows, enterprises need to understand how employees are using avatars in ways that might affect the enterprise or the enterprise's reputation,' said James Lundy, managing vice president at Gartner, in a statement. 'We advise establishing codes of behavior that apply in any circumstance when an employee is acting as a company representative, whether in a real or virtual environment.'"

11 of 221 comments (clear)

  1. Makes Sense by Anonymous Coward · · Score: 5, Interesting

    were not talking personal avatars/twitters etc, thats a seperate, more difficult problem.

    this is about representing a company, situations like gaming with developers, company islands in second life, twitter feeds for businesses. situations where an employee is representing their organisation on an official level in a digital context.

    i think the same company office policy should simply extend to the online realm. in second life you avatars dress code should reflect the dress code of the business, same with behavior, etc.

    for example i apply a simmilar policy to my work mobile. no custom tones or backgrounds, it uses a generic ringtone and the company logo as the background, no good sitting down to a meeting with a client and having the "crazy frog" or star wars theme start blaring out of my phone.

  2. Consider the source - Gartner == FAIL! by tomhudson · · Score: 4, Insightful

    Gartner gets so many things wrong, so much of the time, why should this be any different?

    The day someone tells me how to dress is the day they find out that they can't tell me how to dress.

    As long as it's clean, presentable, and isn't festooned with slogans promoting criminal acts or competitors' products, it's simply not their business.

    And it's not like an avatar is going to have to abide by safety codes like "hard hats required beyond this point".

    If your company is depending on avatars to try to hide the fact that "Bob" in customer support in Idaho is really "Bashir" in New Dehli, it ain't gonna work.

  3. Re:What about ethnicity codes? by dgatwood · · Score: 5, Funny

    My avatar is a grey squirrel, you insensitive clod.

    --

    Check out my sci-fi/humor trilogy at PatriotsBooks.

  4. Great. Here it comes... by Tracy+Reed · · Score: 4, Interesting

    "casual friday" for avatars.

    Bill Lumbergh: Oh, and remember: next Friday... is Hawaiian shirt day. So, you know, if you want to, go ahead and wear a Hawaiian shirt and jeans.

  5. Re:Resigning Issue... by TheLink · · Score: 4, Insightful

    > I tend to cringe when I enter a store and notice all the employees wearing identical clothing...

    Why? It's for one of the reasons you stated. Identification purposes.

    It makes it easier for you to find them when you want to, or avoid them if you don't.

    Similarly in a restaurant, proper uniforms reduce the odds of you trying to get other customers to fetch you a menu. Or vice versa.

    That said, I find ties uncomfortable and a rather stupid idea in warm environments/climates.

    I'd be glad if someone can come up with a fashion that looks decently "business like", is practical and doesn't involve ties and zillions of buttons.

    Probably easier for menswear. Women's wear tend to have somewhat insane stuff like jacket/coat "pockets" that aren't pockets, or real pockets that are actually sewn shut.

    --
  6. Re:Resigning Issue... by kklein · · Score: 5, Insightful

    Good luck moving up in your company, then (unless you're in design or something).

    Looking the part is an important part of playing the part. I'm sorry, but it's true. The higher you go, the more likely it will be that you will need to represent the company at some time, and your appearance may not present an image that is good for the company.

    Take your appearance, as you've described yourself here, for example. You would have to knock my socks on their asses before I bought anything from you. Why? Because I have a very negative reaction to dreadlocks. I think they're disgusting. And if you're not black, those are best not described as dreadlocks, but "matted, filthy, homeless hair." You might be the nicest guy in the world. I might want to hang out with you (you'd endure endless shit for the dreadlocks, though), but I don't want to have anything to do with your company because I don't know of any good companies that would let you out of the basement, let alone hire you. It reflects poorly on the company.

    I don't want you to think I'm just coming down on you like "the Man," man. This is, in fact, all new to me. I'm 35 now, but I was a goth until I was about 29. I wasn't dirty (very few goths are); I dressed well (just all black), and I'm a pretty smart cookie. But it just seemed like I couldn't make anything happen. No one would hire me for anything worthwhile, despite my solid academic record and recommendations from previous employers. I blamed all sorts of things--the economy (okay, that had a hand in it), stupid HR people (is there any other kind?), the time I got diarrhea from eating the expired food in my fridge (all I had left) during the interview--but once the (tasteful--not tribal) earrings were removed, hair was returned to natural brown, and I threw some more colors into my wardrobe, things picked up almost immediately.

    I'm not saying that appearance is really a good indication of your abilities. It isn't; we all know that. What I'm saying is that it's like proper spelling: We value it not for what it is, but what it implies: This person gives a shit. This person has gone through some of the same shaping experiences as I have, and which I have found to be important in my own life.

    So, to be honest, as a former adherent to the "looks don't matter, man; it's all about self-expression, man" school of thought, I'm probably more likely to write you off as a petulant child, because I sure as hell was one myself when I thought I was too good to put on a pair of slacks and a dress shirt.

    No one likes wearing business wear. You're not special because you want to look like a freak. Everyone wants that. But they don't so as to create a more coherent social community with tribal markings that facilitate a feeling of belonging and fraternity. It's not about the suppression of savage customs; it's about being polite to one another and making people feel at ease.

    It would be no different if the business community standardized on strap-on dildos and horse-tail butt-plugs. We'd still wear them to create a community. (Un?)Fortunately, business attire has not taken such a fashion direction, so it's slacks and collared shirts for all.

  7. Re:Already have this in IBM by forgotten_my_nick · · Score: 4, Insightful

    You should probably not google doug winger if your in work (and what is seen cannot be unseen) O_O

  8. Re:Resigning Issue... by bickerdyke · · Score: 4, Insightful

    You're right.

    I guess thats why so often upper managment makes terrible, right out stupid management decissions - besides when it's about what "clothes to wear". If that is the key skill to get into managment in any buissness (outside the fashion industry), you're doing it *wrong*.

    No wonder economy got driven into a crises when you put it into the hands of the best dressed people instead of the best people.

    --
    bickerdyke
  9. Re:Already have this in IBM by rtfa-troll · · Score: 4, Informative

    the work/real life/virtual life are blurring.

    People are allowing their work and social life to blur but it's a real problem. I think it's very important to keep them separate, but that most people don't yet understand the technology or it's implications. I'm allowed to use my work computer and email for limited personal reasons (before you tell me that that's stupid; it's only stupid if your company lacks competent lawyers; or possibly if you live in the USA), however I keep clear tagging; personal stuff is generally under one userID; work another. At the very least I use clearly labelled folders. I have music I can listen to on my company phone, but I use a separate memory card which I paid for; which is clearly labelled as personal and where I keep the receipt. Keeping this boundary intact is critical.

    It's very simple to apply this to the virtual world. You should have two separate avatars. One you use from work; one you use from home. Do not link them in any way. Make it clear to people which one they should interact with depending on circumstances (e.g. your friend's avatar wants to have sex with your work avatar; if you even admit who you are you then you say "sorry I'm working. I'll be off later"); if it's the suit which is turning them on, then get another avatar dressed in a sharp suit too.

    There are very clear legal differences between these different things. If I have my (legally copied) music on my card I can use privacy laws to limit the companies access to them during an audit (you still have to allow access if you want to demonstrate that you haven't been stealing company secrets, but you can make an agreement that they can't have any personal material). If I have the same stuff on a company computer I may actually have indulged in unlicensed copying because the act of putting it on the company computer from my personal media is copying/distribution (even if the music is CC-SA or some such, I may not in a position to agree to the CC-SA for the company). If you have material on your personal computer at home you have much more protection still. In the context of Avatars, as long as you do your best to maintain the separation, the very fact that your HR researched what other avatar you have in private life should already be a breach of privacy laws in any civilised country.

    In that context, what's the difficulty with a dress policy for your work avatar? You should treat your work avatar as company property. Let them dispose of it as they wish. Do not share anything personal with a company unless you are a contractor with your own company (in which case nothing will save you from liability).

    --
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  10. Re:What about ethnicity codes? by CarpetShark · · Score: 4, Funny

    My avatar is a grey squirrel, you insensitive clod.

    ASL?

  11. Re:What about ethnicity codes? by meringuoid · · Score: 4, Funny
    My avatar's dress code is dark suit, brown skin, big black afro.

    It's pretty much standard issue for a pool attendant.

    --
    Real Daleks don't climb stairs - they level the building.