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In-Game Advertising Makes Games Better?
Pretty much every time we hear about a game launching in-game advertising it sounds like a horrible idea that will only serve to detract from the experience. However JJ Richards of Massive wants you to give it a chance, claiming that if done correctly it can not only work, but actually enhance the overall experience. "In fact, according to Massive's research, gamers like ads. Here's the caveat: they have to add to the gaming experience. He describes a game that takes place in Times Square. With no ads, it's not real at all. With generic ads, it's a little better. 'Now imagine Times Square with ads you just saw on television or read in a newspaper—the latest movie release or television show or a new car model,' he said. 'Imagine further that it is up-to-the-minute, whether you played your game today or six months from now. That is much more realistic.' His argument is that gamers consume the experience of ads, not just the ads themselves. 'The ads add to and enhance that experience, and our research shows that it is highly effective for both game play as well as advertisers.'"
Sure, but you culs always do like it's done in some other games (Formula One racing Simulator, for example) where real life Marlboro, Camel. Michelin, etc ads are replaced by fake products (Colten soda, Frantic tires, etc). The result? A very realistic environment without the real life ads poisoning.
It's time to realise that Abble's products are the biggest abomination these days. Just say NO to the dumb iAbble way!!
I understand that advertisers pay big bucks. However, I'm absolutely sick and overwhelmed by the amount of advertisement I encounter everyday. It's information overload at a conscious and subconscious level for most. Considering the relevance of the information to one's life, it's nothing but spam. It makes it harder for kids and adults alike to focus and pay attention to worthwhile information. Does advertisement make the gaming experience better? It has no relevance, no matter how well you hide it. Advertisers' ultimate goal is to implant a self-serving everlasting memory into your brain. I understand the size of the economics behind this sector, but it's too inflated in every aspect.
Anyone in advertising that I've ever spoken with always insists people love advertising. However, I've never spoken to anyone outside of advertising that says they like ads. I would think the emergence of things like DVRs, browser adblockers, etc would be a big clue to the advertising industry.
A real world, with real chains and real ads, all of which are made up is the best way to do it. You have all the liberties of not infringing anyones shit, and a nice in-world level of coherency and realism. Using real-world advertisements would be detrimental.
In racing or sports games on the other hand, you're simulating the real world - so of course you want real world ads to go with, and can probably swipe some money from the guys.
It all depends on what you want to achieve. For gritty real-world shit, you want to get actual advertisements - for ironic, fun and fantasy "world"-games (of which I notice a bit of a lack of well thought out ones), you go with alternatives. Non-world games (which are getting rarer...) should of course not feature any ads at all, thankyouverymuch.
"In fact, according to Massive's research, gamers like ads."
Emphatically, absolutely, unequivocally
WRONG.
something that people hate, like ads, will somehow become likeable if it conforms to a time-based nature? so fallout 3 would have "double pits to chesty" axe ads and that would make them likeable? or perhaps Wolfenstein will have ads for family guy and armor all?
plus i dont think the technology in some cases has been well thought out. example: the same flash gamestop ad, between every clip of The Venture Brothers on Adult Swim, means i see the same rabbit sell me the same shit 5 times for one show. thats a commercial EVERY 6 MINUTES until i have memorized every line in it after 8 videos (40 viewings of the same damned commercial) and hanged myself in the bathroom.
anyone thought out how angry im going to be when i pay $65 for the latest xbox game only to enjoy commercials and advertisement in it at every opportunity? A comcept that works: Streets of Sim City made commercials laughable for fake products, which actually made the game more fun because a trailer full of marketing execs and legal teams weren't scared about market penetration or viewer reaction.
Good people go to bed earlier.
In their own minds, they are helping deliver valuable products that people enjoy, and informing them about their choices. Cognitive dissonance keeps them from thinking about what they are really doing. It keeps them from putting two and and two together. They went to school to learn mind control. In their own discussions they can be very frank about the fact that they want to control people and get them to do things that may be against their best interest, but they can not see that in moral terms they are doing something very, very wrong. They are planting false ideas in people's heads, making them believe that a company loves them, that a beer will make them sexy, that a pill will make their dicks bigger or their bellies smaller, that choosing the right products will make them popular and happy. They are preying on people's insecurities. And it works. If marketing were not capable of controlling people's actions, it would be useless.
You know, there is another class of goods that gets accused of controlling people's actions and making them do harmful things against their will: drugs. We can't even prove that drugs do this, while advertising would not be salable if it didn't. Why are drugs illegal but advertising is legal?
- None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
If advertisers (or product placers) start paying to get their products placed, or moreso, if you see ads before the game starts, will the price of games go down?
Nope. Remember when cable TV was new? One of the big selling point was that there were no commercials. Why would there be commercials, when you're paying for access? Well once Cable became mainstream a couple channels started sneaking in a few commercials, then a few more, then commercials on cable became standard. They get you to pay to view their advertising.