Italian Scientists Put Robot Spiders In Your Colon
Sockatume writes "Scientists in Italy have developed a robot which will move around the lower digestive tract using legs. The 'Spider-Pill' is fitted with a camera and will stow its legs until it reaches the lower intestine. Once there it can crawl around and take pictures under direction from surgeons. Its USP is that it's more appealing than an endoscopy." The BBC also has video.
It stands for unique selling proposition. I would like to point out that "more appealing that an endoscopy" is not unique at all.
welco... Aaaah! Aaaah! GET IT OUT!