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Modern Games and Technology Challenging ESRB's Effectiveness
The Entertainment Software Rating Board has been around for 15 years now, overcoming an ineffective start and a host of controversial events to become a fairly well-respected ratings agency. However, as this article at The Escapist points out, the world of video games is changing, and the ESRB does not seem to be adapting along with it.
"The most pressing problem is the ESRB's reluctance to address online interactions. Seeing as we're moving more and more toward online and internet-enabled games, this inevitably limits the ESRB's authority as a ratings board. Although the ESRB rates the submitted developer content within online games, these ratings are always qualified by an important disclaimer: 'Online Interactions Not Rated by the ESRB.' To date, this has meant that the rating given to the designed game content doesn't cover chat and other forms of player-to-player communication. That's unfortunate, because the ESRB's intimate relationship with the game industry could provide it with a unique vantage point from which to evaluate aspects of online games that are beyond the purview of other would-be raters, including the quality of the game's moderation system, programmed restrictions on chat and known player demographics."
Every time someone takes their kids outside they run the risk of those kids being exposed to god knows what, I don't see how online experiences are any different.
A bullet may have your name on it but splash damage is addressed "To whom it may concern."
That would at least let parents know what's going on in the game. It's a lot more informative than a simple: "Online interactions not Rated"
Slightly off your point but relevant anyway: I think the sort of parents that pay attention to these ratings are smart enough to realise that online interaction has the potential to offend. It's the ones that buy an 18+ game for their 8 year old, then scream blue murder to the media/government when they walk in and see him screwing a hooker in a car that are the problem...
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I have found that no rating or ruling agency (whether Government or Private) can replace the effects of parents who get involved with their children and actually attempt to understand what their kids are doing and who they're interacting with. I don't care what stamp or rating is put on the outside of the box, if I haven't researched whatever my children are doing, then I'd consider myself a failure as a parent, which is really what the underlying problem is here... not the fact that the ESRB doesn't rate online content / social interaction.
"If all the world's a stage, I want to operate the trap door." - Paul Beatty
It's like saying "Hey parents, we can't control what other people write on Slashdot, but they have a really decent moderation system." If (for those poor at comprehension, we call this a hypothetical statement) Slashdot offered parental controls to set the minimum threshold on your kids' accounts, they could conclude "While there is some nasty stuff when browsing at -1 which we have no control over, fortunately Slashdot offers you the ability to restrict your kids viewing to a much higher threshold and mitigate the risk of them reading material inappropriate for their age."
Slashdot's policy would still be found deficient, as posts containing the word "fucking" still get moderated to (Score:+5, Funny) or (Score:+5, Insightful).