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Free-To-Play Switch Going Well For D&D Online

babboo65 writes "Dungeons and Dragons Online is enjoying a second life in terms of player count and buzz, all thanks to its new business strategy: giving the game away. Turbine is making their MMO as accessible as possible, and that includes making players who don't pay anything as happy as possible. Subscriptions are up 40 percent. Ars explores how free can be very profitable."

5 of 201 comments (clear)

  1. Dark Dungeons by BadAnalogyGuy · · Score: 5, Funny

    Matthew 7:13-14
    Enter by the narrow gate; for wide is the gate and broad is the way that leads to destruction, and there are many who go in by it. Because narrow is the gate and difficult is the way which leads to life, and there are few who find it.

    How much easier could Satan be making it than providing the game for free online?

    Some required reading

    1. Re:Dark Dungeons by Anonymous Coward · · Score: 1, Funny

      I'm feeling more compelled to go have another orgy with vampires in Second Life!

      As long as we can still play D&D whilst doing it, count me in!

  2. Re:YPou Fail It by X0563511 · · Score: 4, Funny

    This is why you never code your bots while drunk.

    Whoever did this should be ashamed.

    --
    For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
  3. Re:There are two ways to do it by sapphire+wyvern · · Score: 3, Funny

    The real question is, what are the "neutral", "chaotic" and "lawful" ways of going about it?

    After all, we're discussing D&D Online...

  4. Re:Micro-transactions and Capitalism by kalirion · · Score: 2, Funny

    One standard monthly fee for everyone regardless of customer needs and wants is socialism at best or communism at worst.

    Yeah, I hate those red commie bastards at the local bakery who won't let me pay for only the muffin tops!