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Hulu May Begin Charging For Content Next Year

DJLuc1d tips news that Chase Carey, president and COO of News Corp., has said that Hulu may begin charging for its streamed video content as early as next year. He said at a recent conference that the free-to-air model is not sustainable in the long-term. The Atlantic takes a look at several business models Hulu could employ and wonders how their current advertising system would be involved.

8 of 234 comments (clear)

  1. Ads or Subs, not both by clang_jangle · · Score: 2, Interesting

    I wouldn't mind paying for the two to three shows per week I watch on hulu.com, but then if I have to pay I don't want to sit through ads. Wonder how they'll work that out?

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  2. Same here by HangingChad · · Score: 4, Interesting

    Sometimes I watch Hulu because it's convenient, if they were charging I'd drop them like a hot rock. Tivo is your friend.

    Thinking they're going to come out with a charge model isn't as funny as Rupert Murdoch's threats to monetize his web properties, but it's vastly overestimating their importance in the content market.

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    1. Re:Same here by r_jensen11 · · Score: 2, Interesting

      I'd be willing to pay for Hulu, especially if it meant no commercials. An even better thing would be if viewers all around the world could watch programming from all around the world. The vast majority of stuff I downloaded from the pirate bay is programming from ITV and the BBC, and that's because BBC America sucks ass (too many commercials, and more censorship for something on cable than was originally OTA?, etc.) Ever since my US shows became available on Hulu, I quit going to the Bay to watch them.

      I think the following price-points would be more than acceptable to the average viewer:

      $5/mo for 480p
      $10/mo for either 720p, 1080i, or 1080p

      And to the person who complained paying for Hulu is more expensive than paying for TiVO: in addition to the [monthly fee/$800 one-time fee], I guarantee that the majority of TiVO owners are also spending at least $60/mo on cable or satellite.

  3. I'm not paying a subscription fee. by gd2shoe · · Score: 2, Interesting

    The problem is figuring out what people will put up with. Some people will be willing to put up with more adds or subscription fees. Some won't

    Hulu, as it stands now, is reasonable (though their selection is way too small). If they ever ask for a credit card (paypal, etc), they will instantly lose a huge percentage of their clients, including me. If they increase the number or length of commercials by much, they will drive many back to their DVR and VCR (or online downloads).

    They have an appealing concept working for them right now. They need to decide exactly why it is that they aren't making their original projections. I suspect they just don't have much that people want to watch. Perhaps the general public simply hasn't heard about them (an advertizing problem). Whatever the issue, you only resort to driving away your viewers when you're desperate. If they "over-correct", they will crash and burn.

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  4. Re:time to update headline by node+3 · · Score: 3, Interesting

    You can get all sorts of weird stuff on cable that you will never see on OTA TV and will probably never see on Hulu.

    The problem with Hulu is it's a little too much like the local NBC or Fox affiliate.

    On the other hand, Hulu is on demand. You don't get that with broadcast TV, or even basic cable.

    OTOH, I can watch anything on cable commercial free through the wonders of modern technology (DVR).

    Only if you've already recorded it (unless you have some form of on demand service, and the show you want is available). Hulu, on the other hand, requires no forethought, and works just fine no matter how many shows you want to watch, even if they are broadcast at the same time.

    Hulu is like DVR, without all the annoyances and complexity of managing a dedicated recording device. Also, most standalone DVRs have some form of subscription tied to them for full functionality.

  5. Re:time to update headline by Evil+Shabazz · · Score: 2, Interesting

    I have loved Hulu, but I will do one or the other: I will pay a subscription fee or I will watch advertisements during my programming - I will not do both, which is one of the reasons I don't have cable service. I'm okay with Hulu charging a subscription if the content is ad-free. But I'm not willing to pay twice for the same content.

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  6. Re:That is so not true, people will pay by Dhalka226 · · Score: 4, Interesting

    I fully understand people saying that it's wrong to download music or movies - but downloading a tv show is no different than your friend recording it on VHS and then giving the tape to you

    A few things jump out at me:

    First, to be accurate, it is no different than your friend recording it on VHS and giving a copy of that VHS to you. I am not sure about the legality of that, but since he is making a copy for non-personal use it is probably copyright infringement the same as him making you that copy via torrents would be.

    Second, it actually is different. The reason nobody particularly cares about your friend giving you a VHS copy of the show is because the scale is nearly non-existent. It costs him (or you) money to buy the tapes and time to dub them for every copy made. Downloading that same show is a distribution method that would allow one person with very small money (tuner) and time (encoding) investments to provide that video, essentially for free, to thousands and thousands of people with exactly the same effort as it would take them for their own use, or to hand it to their friends. I am not intending to argue for one side or the other in the copyright debate, but the difference is hardly semantic.

    And third, if it is wrong to download a movie--and again I am not making any personal judgments--then it is equally wrong to download a TV show. Both can be had from free- or nearly-free mediums, both deprive the producers of potential sales later on. If you do not think that people downloading Show X cuts into not only Show X's viewership and thus ad revenues but also their merchandise like box sets, then you are horribly and irrevocably biased.

    It may sound as though I am taking the side of copyright owners; I am not, and a look around my hard drives would probably bear that fact out. I just do not see a reason to pretend there are no consequences to such actions for other parties.

  7. Yes, it's true... by rts008 · · Score: 2, Interesting

    First of all, I don't remember ever "no ads" being the selling point of cable.

    Just because you don't remember it that way, it did not happen like that?

    I remember it, and the 'no commercials' was THE marketing hype for cable. It only lasted a year or two, but it was definitely the angle they used to market this 'new cable service' back in the beginning.

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