When Software Leaks (and What Really Goes Down)

Bryant writes "The Windows community is somewhat notorious for leaks from upcoming versions of Windows (obligatory link to this guy since that's most of what he does), and while the official PR word from Microsoft and many other companies with regards to leaks is a simple 'no comment,' no one has really gotten a candid, inside look at the various things that go down when word, screenshots, or builds of upcoming software leak. I managed to get some time with a senior Microsoft employee for the sake of discussing leaks, and the conclusions reached (leaks heavily affect communication, not so much the product schedule) as well as what these guys actually have to deal with whenever someone leaks a build, breaks an embargo, etc. may actually be a surprise given what most companies try to instill in the public mind."

Comments

Re:They are effective even if they aren't quality

[earlymon]

Microsoft is very effective at marketing in a fashion that gets many people interested in their products.

Windows 7 Party

Bill and Jerry in the shoe store

Now, you'll excuse me while I brush the floor off of my shoulder - evidently stuck there from the fact that I'm ROTFLMAO.

But then again, I wonder - how has Microsoft's most successful marketing worked? Ah - here it is:

Microsoft forces DELL to deliver Windows

Re:I always had the impression

[commodore64_love]

>>>secrete leak

I try to convince my wife to let me secrete at least once a week, but keep my leaks to a minimum.