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Decline In US Newspaper Readership Accelerates

Hugh Pickens writes "The Washington Post reports that US newspaper circulation has hit its lowest level in seven decades, as papers across the country lost 10.6 percent of their paying readers from April through September, compared with a year earlier. Online, newspapers are still a success — but only in readership, not in profit. Ads on newspaper Internet sites sell for pennies on the dollar compared with ads in their ink-on-paper cousins. 'Newspapers have ceased to be a mass medium by any stretch of the imagination,' says Alan D. Mutter, a former journalist and cable television executive who now consults and writes a blog called Reflections of a Newsosaur. According to Mutter only 13 percent of Americans, or about 39 million, now buy a daily newspaper, down from 31 percent in 1940. 'Publishers who think their businesses are going to live or die according to the number of bellybuttons they can deliver probably will see their businesses die,' writes Mutter. 'The smart ones will get busy on Plan B, assuming there is a Plan B and it's not already too late.' Almost without exception, the papers that lost the least readers or even gained readership are the nation's smallest daily newspapers which tend to focus almost all of their limited resources on highly local news that is not covered by larger outside organizations and have a lock on local ad markets."

26 of 420 comments (clear)

  1. Evolve or die..... by bagboy · · Score: 5, Insightful

    It's the way the world works. When the telephone came around did telegraph operators keep their business methods - or did they evolve to use the new technology?

    1. Re:Evolve or die..... by jdoyle1x1 · · Score: 4, Insightful

      The problem is, newspapers isn't being replaced by anything superior. I really don't see blogs and sites like digg and slashdot taking over journalism. They are great for commentary but don't produce original news, unless if there is an agenda.

      That is the problem with newspapers, they 'produce' news. Because they have an 'agenda'. If they were only reporting the news, instead of 'producing' it, their readership numbers maight not be tanking as badly...

    2. Re:Evolve or die..... by jmorris42 · · Score: 5, Insightful

      > The problem is, newspapers isn't being replaced by anything superior.

      No you, like almost everyone in the legacy media, miss the root of the problem. The overhead of dead tree distribution is a problem for newspapers. But it isn't THE problem. Otherwise the other parts of the legacy media such as the big three network newscasts wouldn't be suffering the same decline. Hollywood is having trouble selling both movie tickets and DVDs, the music industry is declining. Network television has been in decline for decades. The Internet isn't the problem. It's the content, stupid!

      People are dropping newspaper subscriptions because there is nothing in them anymore that can't be read online. If you think there is journalism in a newspaper these days it is because you haven't picked one up lately and actually read it. It's all opinion posing as news, press releases reprinted as gospel, rumors and gossip and what doesn't fit into one of above categories it is probably inaccurate anyway. And that damnation is even before bringing up the political bias that has become so blatant the blind can now see it. But even worse than the lies, distortions and faked news is what they leave out of the news because it doesn't fit their prefab storylines

      Thought experiment. Most reading here are tech types. Read a legacy media story about a tech issue and note how many inacuracies you can spot. It isn't just tech, it is your ability to spot errors in that field that is greater. The error rate in every other section is as great or greater. If you asked a doctor about medical coverage he would give you just as many horror stories. Mass media always had the problem of trying to dumb down stories for a mass audience, but years of budget slashing and general decline in overall education means it is now semi-literate reporters reporting for morons.

      Now go read a couple stories from a major source, say the NYT or CNN. Note how many basic grammar errors you find, assuming you yourself are clueful enough to do this. They SAY the reason to trust the MSM over bloggers in their underwear is they have vetting, fact checking and editors. Jason Blair puts paid to vetting, the test above should remove all doubt as to fact checking and if there are still real editors in the newsroom how do so many basic spelling and grammar errors make it into print? If they aren't even bothering to proofread the damned copy are we to believe they are calling back all the sources and checking the quotes and going to authoritative sources to confirm every fact and figure in a story? And unlike most bloggers, they don't even bother running a correction unless someone important makes a fuss or threatens legal action.

      And it isn't the Internet or piracy that is killing Hollywood, it is the fact that have been pumping out crap for years.

      --
      Democrat delenda est
    3. Re:Evolve or die..... by aztektum · · Score: 4, Insightful

      Seriously this was modded up?

      That's a completely bogus comparison. Unless you can come up with a better way to do the job that trains do, they still have a purpose. Hauling lots of heavy shit/people long distances for a relatively low cost (compared some other methods).

      What is the primary goal of a newspaper? Spread information.

      Now, what invention has come along that can do as good a job or better? (Hint: You used it to post your bogus argument.)

      --
      :: aztek ::
      No sig for you!!
    4. Re:Evolve or die..... by internic · · Score: 3, Insightful

      If you think there is journalism in a newspaper these days it is because you haven't picked one up lately and actually read it. It's all opinion posing as news, press releases reprinted as gospel, rumors and gossip

      What about the investigative journalism that revealed the existence of the so-called "torture memos", or the secret CIA prisons, or the NSA's warrantless wiretapping program, or the neglect of injured veterans at the VA? That was reporting all done by print newspapers during recent years that is not just press release or opinion piece or gossip. I often hear a refrain like the one I've quoted above from would-be critics of the "mainstream media", but it simply isn't true. And, as far as I can see, there are few people (if any) in the "new media" doing that sort of very crucial work. I will certainly grant, though, that newspapers have featured more and more opinion, rumors, etc. over time, presumably because it's cheap and people seem to like it.

      Thought experiment. Most reading here are tech types. Read a legacy media story about a tech issue and note how many inacuracies you can spot. It isn't just tech, it is your ability to spot errors in that field that is greater. The error rate in every other section is as great or greater.

      [citation needed]?
      People in the general population have differing levels of familiarity with different subjects. For example, your average American is much more likely to know a significant amount about history than mathematics or, say, astronomy. This non-uniformity will be even more pronounced in specialized group, like people in a particular profession. The bottom line is that there will be certain sorts of topics that journalists are likely to be more familiar with and others they're unlikely to know much about. Absent some compelling evidence, it doesn't make much sense to assume that the rate of errors in one particular topic transfer over to all topics. Given that journalism is usually lumped with the "liberal arts" and journalism degree programs send to stress those sorts of topics, it's probably reasonable to assume that a journalist is less likely to have a good basis for understanding tech than, say, politics and law.

      Now go read a couple stories from a major source, say the NYT or CNN. Note how many basic grammar errors you find, assuming you yourself are clueful enough to do this. They SAY the reason to trust the MSM over bloggers in their underwear is they have vetting, fact checking and editors. Jason Blair puts paid to vetting, the test above should remove all doubt as to fact checking and if there are still real editors in the newsroom how do so many basic spelling and grammar errors make it into print?

      But this reasoning essentially boils down to the statement that newspapers don't have a perfect record of accuracy and, therefore, they must be totally inaccurate. Clearly that's fallacious reasoning. The question you'd have to answer is how their accuracy and journalistic standards compare to blogs (or whatever alternative you're talking about). Clearly, this would take some work to examine.

      If they aren't even bothering to proofread the damned copy are we to believe they are calling back all the sources and checking the quotes and going to authoritative sources to confirm every fact and figure in a story?

      Isn't fact checker a distinct function from copy editor at a newspaper? If so, then it's entirely possible that one can be under-resourced and not the other. Besides which, I'd imagine that most spell-checking is relegated to a computer program.

      And unlike most bloggers, they don't even bother running a correction unless someone important makes a fuss or threatens legal action.

      Again, [citation needed]. I've seen all sorts of radically mistaken stuff online. Sometimes corrections are posted, and sometime not. TV seems to be totally abysmal on this front.

      --
      "You call it a new way of thinking; I call it regression to ignorance!" -- Operation Ivy
  2. Bay area by WarJolt · · Score: 3, Insightful

    I live in the bay area and the only big newspaper around here is the Mercury News.
    Without trying to start a flame war, it's much easier finding an unbaised article online.

  3. By the time you read it ... by neonprimetime · · Score: 3, Insightful

    ... it's nearly 1 day old

  4. Re:Any alternatives? by Monkeedude1212 · · Score: 3, Insightful

    Why can't the internet have Salaried journalists?

  5. Had an issue with national news for a while by Maxo-Texas · · Score: 4, Insightful

    Why do I care, that some anonymous person five states over was murdered?
    If it's of national import, it's going to be all over the web and television anyway.

    Newspapers should give very deep news on local issues, sports, local editorials, etc.

    --
    She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
    1. Re:Had an issue with national news for a while by PaganRitual · · Score: 4, Insightful

      I have to agree with this. So much of "local" news on TV or print appears to regard a local car accident death as highly important information that we all need to know. Actual issues appear to take a distant second place to things involving violence or things to be scared of.

  6. Re:Any alternatives? by symes · · Score: 4, Insightful

    It used to be the case that a lot of people would pay for their daily newspaper. How much are you paying for your online news these days? I really worry that the internet is turning us all into quick fix news junkies unable to spend more than a few seconds grazing headlines and that considered prose is slowly passing.

  7. Re:Any alternatives? by gestalt_n_pepper · · Score: 4, Insightful

    >salaried journalists in national papers who are willing to dig in and develop a good story.

    This is dying and has been for years. Editors, and more importantly their owners (http://www.thenation.com/special/bigten.html) prefer light, cheap puff pieces that don't disturb the citizenry or alert them to little things like the fact that the treasuries of the world are being looted by the worlds wealthy and that oil depletion issues are going to start rocking our world in an unpleasant way in the next decade or two.
    .
    So we get Yahoo and MSM, where the top stories are "10 ways to know if he/she's cheating on you!" and "How to tell if you're a f***king idiot." (Hint, you're reading Yahoo's front page.)
    .
    The internet, however, is still relatively free although who knows for how long. If net neutrality is withdrawn, you can forget that too.

    --
    Please do not read this sig. Thank you.
  8. Re:Any alternatives? by DragonWriter · · Score: 3, Insightful

    I'm not sure I see this as a good thing. There's no obvious alternatives to salaried journalists in national papers who are willing to dig in and develop a good story.

    There also are essentially none of those left in the national papers, so the lack of an "alternative" is less relevant. Actually, with many papers retooling to shift toward less focus on advertisers for revenue and more focus on readers, there is a good chance that the decline in per-paper circulation will revive journalism, as the business of the papers becomes, once again, delivering news to readers, rather than delivering an audience to advertisers while avoiding offending those same advertisers.

    I just can't see the internet producing people like Bernstein and Woodward, Nancy Maynard, Anna Quindlen and others like them.

    While you don't see a lot of people like that in any media, at any time, the internet sure isn't doing any worse of a job of producing investigative reporters than the modern print dailies. Which isn't meant, particularly, as praise of the internet news outlets.

  9. Re:It's their own fault by aafiske · · Score: 5, Insightful

    "I think that no matter where you stand on the political spectrum, the Internet has allowed you to broaden your horizons"

    Or more likely the internet provides a convenient place to get opinions that agree perfectly with mine, so why should I read a newspaper that I sometimes disagree with and that is therefore stupid and wrong and biased?

  10. Re:Possible causes by commodore64_love · · Score: 4, Insightful

    Ya know "objective reporting" is a myth. Prior to 1950 the Philadelphia Inquirer proudly trumpeted that it was pro-Republican. Many papers had the words directly in their names - "The Peoria Democrat".

    And I see nothing wrong with that. Newspapers were invented as a way for the owner to express his views. If you didn't like those views, create a competing newspaper. That's what liberty and "free press" means... to say whatever you want to say, even if it's biased towards your own view.

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
  11. Re:It's their own fault by JohnFen · · Score: 3, Insightful

    The second issue is that newspapers once stood for something. They were either avowedly and unabashedly partisan in their outlook, or they proclaimed journalistic objectivity.

    And whichever kind they were, they strove to be at least somewhat accurate rather than just a PR outlet.

    This is the newsbiz's real failing: they have become entirely unreliable. You can no longer read a newspaper and have any confidence that you're getting even an approximation of the facts. Newspapers used to do journalism, or at the least give it the old college try.

    This means that newspapers (and TV & radio news) have no real innate value. It's hard to retain readers when you aren't offering them anything worthwhile.

  12. Re:Newspaper Culture by wtbname · · Score: 5, Insightful

    I work at a news web site. A while back, we had a troll come through (drenching sarcasm, driven by 90+ wpm). People on our forums started modding him down, reducing his comments to irrelevancy. People, including some from our print group, were marveling at how online participation and comments in the news can provide so much value.

    "Try doing that with a letter to the editor," I observed as I walked by.

  13. Re:I look forward to the edifying spectacle... by demachina · · Score: 5, Insightful

    The Washington Post is a pale shadow of the paper that broke Watergate. Personally I stopped reading it about the time they fired Dan Froomkin and their execs thought it was cool to sponsor pay-for-access cocktail parties with politicians. Their online site was showing promise until Katharine Weymouth canned the people making it happen and forced consolidation with their print division which was like mixing oil and water. Last month they issued guidelines forbidding their reporters from using Twitter and other social media which shows their dinosaurish nature. Dan Froomkin is now in charge of the Political section of... the Huffington Post. Jim Brady another Washington Post luminary is starting a new online Washington news site for Politico.

    If you want to hop in the way back machine to just before the Iraq invasion, Judith Miller, used the New York Time to shill for her books on WMD's and for the Bush administration to whip up the frenzy about non existent WMD's in Iraq. This has since cost the U.S. about a trillion dollars and thousands of dead and tens of thousands wounded for a lie, which a dead tree journalist helped propagate. Of course the Hearst empire pioneered yellow journalism and shilling to start wars for no reason in 1898, "Remember the Maine", so its not a new phenomena. And of course in 2003 the NY Times also had Jayson Blair who made a career on plagiarized and fabricated stories and it took forever for the Times editors to notice.

    So to balance that one Watergate success story everyone cites in these debates there have been multiple recent failures. The U.S. press was pretty much asleep at the wheel during Iraq, Patriot Act abuses, torture, warrantless spying on Americans on a massive scale, etc. The NY Times did break the warrantless wiretap story but only after it had been running for years.

    You seem to be waxing nostalgic for old school journalism that doesn't really exist anymore if it ever did. I'd being willing to bet if Woodward and Bernstein were to try to break Watergate today, Nixon would call up the Washington Posts management/editors and it would be killed before it saw the light of day because the management of most papers today are pro establishment and pro corporate interests instead of a beacon of truth and freedom. All the Presiden't men was a product of a handful of unique people who did something amazing and right, it had nothing to do with the actual merits of dead tree journalism.

    I too would wax poetic for old school journalism but to think its still even alive or it will flourish in the brain dead environment that is most dead tree newspapers today is optimistic at best. I have to hope the web actually does succeed in producing a beacon for truth and freedom and that it rises above the sea of noise that is the web. Its a long shot but its a lot more likely than hoping for dead tree newspapers or TV networks to be honest stewards of the truth.

    I gather AOL is hiring reporters at a furious rate and the plan of the new CEO who came from Google is to make it in to the leader in online Journalism. I wish him well, though my brain has seizures whenever I see the brand he is working under.

    --
    @de_machina
  14. No integrity by plopez · · Score: 5, Insightful

    I've given up on the mainstream media (MSM). They have no integrity or validity as far as I am concerned. They are in my opinion nothing more than gov't or corporate shills.

    Case in point is the WMDs and the war in Iraq. For months the New York Times (as well as other "legitimate" news outlets (I'm not counting the Fox network)) beat the drums of war. They helped stampede the US into the Iraqi invasion and discounted dissenting opinion and facts.

    Then when no WMDs were found they buried it on page 7. One article for one day. Many Americans still believe there were WMDs and connections between Sadam and Al Q. If the NYT, and the MSM had beat the drums of "no WMDs" and "no ties with Al Qaeda" for months, what would American opinion be instead?

    AFAIAC, they have no integrity and I do not trust the MSM.

    The sooner they die the better.

    (Yes, as a matter of fact I am ranting)

    --
    putting the 'B' in LGBTQ+
  15. Re:Any alternatives? by whoop · · Score: 4, Insightful

    How about James O'Keefe and Hanna Giles (the ACORN undercover videos)? Granted, they weren't salaried, but the Internet can produce a good story. Without Youtube, blogs, etc their story would have not gotten the press it did. It will probably be a few years yet before these sort of Internet journalists get more practice and find the right niche, but it's a start.

  16. Re:Any alternatives? by Attila+Dimedici · · Score: 3, Insightful

    I'm not sure I see this as a good thing. There's no obvious alternatives to salaried journalists in national papers who are willing to dig in and develop a good story. I just can't see the internet producing people like Bernstein and Woodward, Nancy Maynard, Anna Quindlen and others like them.

    I guess you haven't heard of Hannah Giles and James O'Keefe? And their expose of President Obama's former employer ACORN?

    --
    The truth is that all men having power ought to be mistrusted. James Madison
  17. Re:I look forward to the edifying spectacle... by demachina · · Score: 3, Insightful

    Well there was the ties to Al Qaeda thing, also been proved False.

    There was the "to get Iraq's oil thing", well if that was it we completely botched that since I think the Chinese have more Iraq oil contracts than the U.S. now. It would take a LOT of oil to pay back the trillion dollars we've squandered there.

    There was the "excuse to give huge no bid contracts" to all our Republican connected friends. Check. That one is a winner.

    There was the "to bring Democracy to the Middle East". That's iffy at best. We mostly created a Shia dominated, Iran friendly, theocracy with a whiff of disfunctional Democracy. Once we pull our troops out it could crater in to a civil war in a week.

    There was the "to kill Saddam" because he tried to kill my dad(George W's dad). That might be a winner.

    There was the "my daddy botched the first Gulf War and I have daddy issues" so I had to do it again and prove I'm better than my daddy at the price of $1 trillion dollars and hundreds of thousands of lives destroyed.

    I could go on... maybe you should tell me the reason for it... I really can't think of any that actually make sense, Mister Anonymous Cowtard?

    --
    @de_machina
  18. Re:Possible causes by Seraphim_72 · · Score: 5, Insightful

    And yet here you say you have nevre read a newspaper in your life. How the FUCK would you know if they have biased reporting? By your own words you have never even SEEN it.

    --
    Slashdot, where armchair scientists get shouted down and armchair theologians get modded up.
  19. Re:You deserved George Bush by the_humeister · · Score: 3, Insightful

    I'm sorry, but could you condense that into a 140 character Twitter-compatible post?

  20. Re:Any alternatives? by ncc74656 · · Score: 3, Insightful

    How about James O'Keefe and Hanna Giles (the ACORN undercover videos)?

    ...or, going back a few more years, where did the story regarding fabricated Texas ANG memos used by Dan Rather and 60 Minutes to try to throw the 2004 election break? Not only did you hear about that in the blogs first, but it involved malfeasance that calls into question the credibility of the MSM.

    --
    20 January 2017: the End of an Error.
  21. Re:Possible causes by Some+Bitch · · Score: 3, Insightful

    In America we have Fox (far right wing), CNN (right wing), and NBC (centrist). ... and CBS (centre right) and ...

    This is how the rest of the world sees it. You don't HAVE left wing politics, merely different shades of right wing.