Decline In US Newspaper Readership Accelerates
Hugh Pickens writes "The Washington Post reports that US newspaper circulation has hit its lowest level in seven decades, as papers across the country lost 10.6 percent of their paying readers from April through September, compared with a year earlier. Online, newspapers are still a success — but only in readership, not in profit. Ads on newspaper Internet sites sell for pennies on the dollar compared with ads in their ink-on-paper cousins. 'Newspapers have ceased to be a mass medium by any stretch of the imagination,' says Alan D. Mutter, a former journalist and cable television executive who now consults and writes a blog called Reflections of a Newsosaur. According to Mutter only 13 percent of Americans, or about 39 million, now buy a daily newspaper, down from 31 percent in 1940. 'Publishers who think their businesses are going to live or die according to the number of bellybuttons they can deliver probably will see their businesses die,' writes Mutter. 'The smart ones will get busy on Plan B, assuming there is a Plan B and it's not already too late.' Almost without exception, the papers that lost the least readers or even gained readership are the nation's smallest daily newspapers which tend to focus almost all of their limited resources on highly local news that is not covered by larger outside organizations and have a lock on local ad markets."
It's the way the world works. When the telephone came around did telegraph operators keep their business methods - or did they evolve to use the new technology?
In other news, water is wet.
The last Buggy-Whip manufacturer was heard gloating with his buddy the Spittoon manufacturer about how they had 100% market share in their respected fields.
"The price good men pay for indifference to public affairs is to be ruled by evil men." ~Plato (427-347 BC)
Never mind - I had "Ad Block Plus" enabled. (Oh I'm so embarrassed!)
I live in the bay area and the only big newspaper around here is the Mercury News.
Without trying to start a flame war, it's much easier finding an unbaised article online.
I wonder how this trend compares with non-internet related events, such as:
... it's nearly 1 day old
I'm skeptical that there's an actual decline happening. There was nothing about this on Drudge.
I'm not sure I see this as a good thing. There's no obvious alternatives to salaried journalists in national papers who are willing to dig in and develop a good story. I just can't see the internet producing people like Bernstein and Woodward, Nancy Maynard, Anna Quindlen and others like them.
At least there are some robust areas in the declining newspaper market.
If libertarians are so opposed to effective government, why don't they all move to Somalia?
My best guess is news outlets that have deep links and high tech will win out. My best back of the envelope strategy would be to embed news stories in elective layers of deepening context. Readers would be able to elect to go ever deeper into a news story and link to information nodes that would shed light on how news events impact their neighbourhood, income level, etc. You should be able to enter a news story at a world wide level and exit at the neighbourhood mall. The problem would be how to allow for in depth news reporting without the content being lost in a jungle of links. National news outlets have the ability to provide just such coverage. The News_paper_ is dead, news reporting has morphed and the readership has morphed to meet the new coverage. The message is still strong, it's the medium that needs to change.
ideopath @ play
It would be odd to see the newspaper disappear altogether. What will we roll up and shake at our dogs? What will spies hide behind? What will we line cages with?
Why do I care, that some anonymous person five states over was murdered?
If it's of national import, it's going to be all over the web and television anyway.
Newspapers should give very deep news on local issues, sports, local editorials, etc.
She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
Every time I see a story like this I ask the same question to myself, and have yet to hear an appropriate answer.
Why can a newspapers and magazines charge 100 times more for an ad on ink, that reaches a tiny fraction of the people that an online ad reaches? The economics of it make no sense to me. Is there some research that shows people are more likely yo pay attention to print ads than online ads? Because I have never paid attention to a print ad in my life.
Why don't newspaper websites (which are very popular) just charge more for online ads, comperable rates to what they charge for print ads?
What happens when the newspapers and magazines have such low subscribership that they can't justify their high ad prices anymore - will then THEN feel justified to charge more for their online ads?
I don't really intend this to be politically controversial, though that is probably inevitable. Of course newspapers have been challenged by the Internet, but this is not the first competition they've had. TV has been competing with newspapers for decades and they survived just fine. It isn't that newspapers have lost a competitive edge; they've lost a monopoloistic edge. It used to be they were the only game in town. A rare city had two newspapers. If you wanted to sell your car or post a job, the Classifieds was your only choice. Ever tried to sell a car through the Classifieds lately? Yowzaa! $100 easy just for an ad too tiny to read! But put it on cars.com for $24.95 with a bunch of pictures, and whaddya know, it sells. Happened to me anyway two years ago.
The second issue is that newspapers once stood for something. They were either avowedly and unabashedly partisan in their outlook, or they proclaimed journalistic objectivity. I think that no matter where you stand on the political spectrum, the Internet has allowed you to broaden your horizons, and THAT has lead to a realization that 'journalistic objectivity' is an oxymoron. It's not so much that newspapers lean one direction or another--though my local one never seems to like a Republican candidate, even for innocuous posts, but that you can see "sins of ommission." The real power of a newspaper is in what they choose to publish. They get a tremendous amount of information 'over the wire' and then they choose which stories to print, ignoring the stories they don't wish to print.
When you suddenly have the Net and a tremendous number of news sources to choose from, you can see this. You can see what the newspapers have been leaving out, so the newspaper becomes less relevant to your 'news needs' and you drop it. I dropped my paper because they couldn't seem to get it in the box. After continual complaints of poor service I finally decided I really didn't need it. I don't miss it.
How about a moderation of -1 pedantic.
...of hordes of ./ readers taking time out from flaming one another and bitching about the poor quality of editor control on the site and the dubious submissions which make it through to the front page to sanctimoniously celebrate the death of "old" media.
Question: would Wired and the Huffington Post have broken the Watergate scandal? Do they even have the resources? Would they have survived the commercial and political pressure resulting from pursuing the story (the Post nearly didn't)?
Newspapers have failed to adapt, but they do have a number of useful features which IMHO the web has so far failed to replicate, such as strong editorial structures, proper investigative journalism (not just "in today's blog blog, we blog about a blog about something which someone wrong somewhere else"), accountability (once it's printed, it's printed), a selection of content which does not automatically conform to every pre-defined interest and prejudice of the reader, and a delivery method which involves passivity from the recipient rather than requiring the recipient to go out and proactively seek the information they want.
Does all of this mean they deserve to prosper in their current form? No. But I am scared if the Drudge Report is what is going to replace the Washington Post. On one level the issues facing newspapers seem to me to be facing society more generally: how do we manage our apparent addiction to short, semi-meaningless factoids now that we have a series of electronic systems for delivering them faster and more meaninglessly than ever before?
Read Pynchon.
Obviously, the Internet is to the American newspaper publisher and the American public as the Boston Strangler is to the woman home alone.
Information wants to be free, you say? Well, so does Charles Manson!
They have: http://www.adblock.org/2004/07/adblock_detection_demo/
"'Yrch!' said Legolas, falling into his own tongue."
However, the trick to counter this little menace is to block the anti_adblock js-file. Works like a charm.
I seriously doubt that there is an easy and hard-to-defeat method that will stop adblocking software(I haven't seen any).
Knowledge is power. Knowledge shared is power lost.
I have ever seen a headline that used a third derivative.
This post expresses my opinion, not that of my employer. And yes, IAAL.
I've given up on the mainstream media (MSM). They have no integrity or validity as far as I am concerned. They are in my opinion nothing more than gov't or corporate shills.
Case in point is the WMDs and the war in Iraq. For months the New York Times (as well as other "legitimate" news outlets (I'm not counting the Fox network)) beat the drums of war. They helped stampede the US into the Iraqi invasion and discounted dissenting opinion and facts.
Then when no WMDs were found they buried it on page 7. One article for one day. Many Americans still believe there were WMDs and connections between Sadam and Al Q. If the NYT, and the MSM had beat the drums of "no WMDs" and "no ties with Al Qaeda" for months, what would American opinion be instead?
AFAIAC, they have no integrity and I do not trust the MSM.
The sooner they die the better.
(Yes, as a matter of fact I am ranting)
putting the 'B' in LGBTQ+
Question: would Wired and the Huffington Post have broken the Watergate scandal?
Big Government broke the ACORN scandal, and the stuff around the NEA pushing a government message through art funding. That's at roughly the same level in that it's national news that had an impact on congress (they voted to shut of funding for ACORN).
Newspapers have failed to adapt, but they do have a number of useful features which IMHO the web has so far failed to replicate, such as strong editorial structures, proper investigative journalism (not just "in today's blog blog, we blog about a blog about something which someone wrong somewhere else"), accountability
Newspapers are an absolute joke for accountability. At best you may get a retraction so small and buried no-one will ever see it. At worst they simply ignore the fact they incorrectly reported on something and carry on as if what they said was the truth.
The blog standard is far superior, where usually the incorrect section is stricken through (but left readable) with a statement right below saying what they got wrong. The key is that the correction is attached to the original media, far stronger a correction.
And there are real investigative journalists today. Look at people like Micheal Totten and Micheal Yon for excellent independent and pragmatic war coverage of all the major theaters. We'll see more of that as newspapers continue to falter, and more people look for oversight of the government.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
That may be a goal... but I suspect it more effective (and definitely more polite) to display a "please don't block my ads, bro" message.
I run ad-block and have seen such messages from time to time. Basically, above the news or whatever it'll say "Hey, we noticed you're running ad-block. We can't stop you, but would you consider turning it off to support our sponsors or signing up for a subscription to our site, where you'll see no such adds displayed?"
Based on the tone, I've certainly paused block on certain sites I frequent every day, such as Slashdot. I trust them not to run shitty ads that will annoy me, and I help throw a few pennies their way. Granted, Slashdot doesn't nag you to turn ad-block off, but I do it anyways.
I'm surprised that web developers haven't copped on to the fact that ads hosted on their own server don't get blocked.
May the Maths Be with you!
Uhhh...maybe if their newspapers and sites didn't suck they wouldn't have this problem in the first place? I stopped reading both my local and state papers years back when it became VERY clear that their only purpose was to regurgitate AP wire stories while adding a hard right spin and overflowing the entire mess with ads. The only "local" coverage was who died and who was having a bake sale, everything else just the same old crap spewed from the wire with enough hard right spin put on it to make the whole thing feel like the old Soviet Pravda.
And I switched to using ad blockers because ads went from simple text or maybe a .jpg or .gif to "shoot the monkey and win an iPod!" and all other sorts of bling bling, noisy, flashy, irritating as hell monstrosities that made it pretty much impossible to actually read the content or even keep a modicum of sanity. If they want to know whom to blame for the popularity of ad blockers simply surf for awhile without one and see how quickly they irritate the living shit out of you with flash ads.
I think they can blame both the decline of newspapers and ad revenue on the "too big to fail" mentality, where these corps that have been around as long as dirt suddenly decide they don't have to actually give customers anything of value, but instead " maximize profit potential", treat the customers like crap, spam them with ads or badly rehashed crap they picked up off the wire services, and then act just shocked! shocked I tell you! when people run away in droves. Main street papers turn into a pile o' suck and go down the toilet, news at 11. Oh wait, we ain't watching that either, thanks to 20 ads for every 5 minutes of content.
ACs don't waste your time replying, your posts are never seen by me.
It's quite simple. In their efforts to "compete" with cable news to be first to the story, they slashed real investigative reporting, fact checking, and depth in their coverage.
They are guilty of dereliction of their duty to inform our democracy. They did not leverage their major advantage over cable news: freedom from constraints to 15 minute time slots.
They began publishing corporate and government press releases unquestioned.
They stopped digging deep into issues which really matter to the nation, uncovering actual political corruption or travesties of the political process (the daily show is the only one which seems to do this now).
Gone are the days where they stood up to governments and corporations for the right of the people to be informed. When was the last time you heard of a case like time magazine's pentagon papers?
"You write what you're told! Thanks Corporate News!"
VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
...by the time they covered Balloon Boy, they already knew he wasn't in it, and suspected a hoax! Where's the entertainment in that?
If you are signed in and hit "post anonymously", it will wipe out the mods.
The only way to comment and moderate is to comment while completely logged out.
upon the advice of my lawyer, i have no sig at this time
My local paper is an AP regurgitator. It wouldn't be such a problem, except for the fact it regurgitates about 2 days behind the rest of the world. and on top of that, will do the same story 2 days in a row, with no change to the story what so ever. Any local stories it does do are normally about 2-3 paragraphs, and about the local bake sale or some school got a $5 grant for being the one picked out of a hat.
With the advent of the 24 hours news channel and the internet, they quickly became obsolete asthey rehashed 2-3 day old news.
I spend a big part of my life taking complicated scientific information and making it simple enough for people to read on the Internet in bite-sized chunks.
But sometimes it isn't possible.
Sometimes if you want to understand something important, you just have to sit down and go through something long, with difficult language, and boring parts, where you have to read it several times and look things up before you get it right. http://www.bartleby.com/130/2.html
The Republicans and Democrats are competing with each other to see who can destroy the common good faster and make more money out of it for their campaign contributors.
If you can't read and understand a 5,000 word news story http://www.pulitzer.org/works/2008-Investigative-Reporting-Group1 that shows you how the free market system is failing and how the Bush administration was pimping the regulatory system, you won't understand what they're doing to you (us).
If everybody is like you, this democracy is in trouble.
Yeah, I read the blogs, I read Glen Greenwald, Common Dreams and the Wall Street Journal editorial page. But even Greenwald (he's a lawyer) will tell you that sometimes the only way to find out the truth is to read the (long, complicated) original source.
This idea that you can take a lot of snippets from ideological bloggers on all sides, throw them into a box and somehow the truth will shake out, is like the idea that you can take a lot of bad mortgages, aggregate them together and have them turn into good investments. That's what we call "A mile wide and an inch deep." You wind up with a lot of manipulation and cynicism.
Sometimes you have to do hard work. And one thing I don't tolerate is being lazy when you have an important job to do.
You could make an argument that nobody deserves George Bush. That may be true. But we get him because Americans are too lazy to read a 5,000-word news story.
My thoughts exactly. I happened to log onto Drudge probably within an hour of his posting the first ACORN video (I remember being amazed that only a few thousand people had bothered to watch it). My first thought was, "how come I'm not seeing this on CNN or 60 Minutes?" I think the destruction of the traditional media machine is one of the best things to happen for our society. We are really beginning to get a solid grasp of how the machine works - basically just supporting Wall Street and K Street. The most popular story in these discussions is usually Watergate. But what was the real cost in terms of dollars to report on this scandal? I really don't know, but it sounds to me like the real cost was just the time of the journalists, and bloggers seem to have nothing but time. I understand I'm going on an assumption, so it would be nice if someone who actually read book could give me an idea of what it cost The Washington Post to publish that series of articles.
I once took an excursion to Reddit, and later HN. Unlimited up/down voting sucks when dealing with a hive-mind.
I'm sorry, but could you condense that into a 140 character Twitter-compatible post?
I somehow magically get no ads without being a subscriber.. not sure how it happened, but one day slashdot told me.. 'you are awesome, want us to disable ads for you?'
As I type this post, on the main page I still have a small box that says "Ads disabled (tick) - thanks for helping make slashdot great"
haven't heard anyone else talk about this feature.. so I don't know how common it is, or if it's one of those unspoken things, but yeah
This is false. The primary goal of a newspaper is to sell eyeballs. The information is what they use to attract them.