DVRs Help Some TV Shows Improve Ratings

Posted by Soulskill on Monday November 2, 2009 @06:55AM from the we've-only-been-telling-them-that-for-a-decade dept.

ubermiester writes "After years of panicked lawsuits by content providers against TiVo and DVR technology in general, the NYTimes is reporting on yet another lesson for the content providers to learn and then immediately forget: 'Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars, and beer. According to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year.' The article also notes viewership increases 'in the range of 7 to 12 percent, with some shows having increases of more than 20 percent when DVR ratings are added. The four networks together are averaging a 10 percent increase."

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Re:I don't get why PVR-users watch recorded ads... by Obfuscant · 2009-11-02 07:57 · Score: 4, Funny

I don't understand why those with PVRs still watch the ads.
Because you miss all the irony if you skip them. Like ads for Carl's Jr. or Jack in the Box during exercise shows.
The very best one was last night. Premiere of "Sex Addict Rehab With Dr. Drew." A facility full of sex addicts, men and women, models, rock stars, and an "adult video star". Not a single one of them sexually attractive in any way, but they're all sitting around talking about having sex with each other. The "adult star", knowing shes going to a facility to treat her addiction, tried sneaking in a dildo she called "Ron Jeremy", and a pair of knee-pads. Epitome of skank.
The major advertiser? Trojan. Not for condoms, but for women's mini-vibrators.
I don't know if it was sad or funny.