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AT&T's City-By-City Plan To Up Wireless Coverage
alphadogg writes "AT&T has created different mobile calling models for every major city in America as it tries to improve a network that has come under fire for poor performance as the data-friendly iPhone has proliferated, an executive said Thursday. Other carriers just use one nationwide calling model to plan for all cities, claimed CTO John Donovan, speaking at the Open Mobile Summit conference in San Francisco. The nation's second-largest mobile operator has had a hard time planning for bandwidth needs in the rapidly changing mobile world, Donovan said. AT&T has seen rapidly growing mobile data usage — and much criticism over its 3G coverage — as the exclusive iPhone carrier in the US. 'If a network is not fully loaded, it's hard to know exactly how much demand is out there,' Donovan said. 'You put all you can in the ground, and they eat it all up, and then you put more in there, and they eat it all up.'" The story notes that mobile data at AT&T has grown 4,932% over the last 3 years.
Still, this whole network thing has hurt their image. If and when Apple ends the exclusivity, there will be people clamoring to leave AT&T in droves.
If and when Apple allows TMobile to also have iPhones, I will happily stay on AT&T while all the suckers go and collapse TMobile's network, while AT&T's finally has some breathing space...
AT&T needs to get as many network upgrades in as fast as possible, especially now that they understand people are actually going to use mobile data. But I have some sympathy for them as they have seen a level of growth no-one predicted.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
No sympathy from me. If the spokesdroid was being honest, he'd say "You take all the money you get from the government to put all you can in the ground, spend that money on executive bonuses and lobbyists, and then implement bandwidth restrictions to cover up your incompetence and greed. Oh yeah, you also use that as an excuse to kick your competitors off your incumbent network."
If you build it, they will come. In this case they're coming anyway, you better build something quick!