Esquire Launches First Augmented Reality Magazine

An anonymous reader writes "We've seen augmented reality applications for years (and seen the GE windmill replicated in PopSci), but now Esquire Magazine seems to be trying to show off the undying value of print by launching its 'AR issue' — which, from the demo video, looks pretty cool. Applications include a 3D cover with Robert Downey Jr., a weather-changing fashion portfolio with The Hurt Locker's Jeremy Renner, a time-sensitive Funny Joke from a Beautiful Woman with Community's Gillian Jacobs, plus a song, a photo slideshow, and a face-recognition ad from Lexus. From the behind-the-scenes geekery: 'Advancements to further involve the user were happening even as we produced this issue, and while motion-sensor recognition already exists, so-called "natural-feature tracking" technology could soon put you inside AR without any googly-looking [note: not in the Google sense] boxes at all.'" Enjoying Esquire's AR issue requires downloading software — Windows and Mac only.

Comments

That buzzing sound you hear....

[syousef]

...is Buzzword Compliance Magazine.

Sounds like someone has never heard of . . .

[rev_sanchez]

a little periodical called High Times.

Re:Bah

[Interoperable]

I use Linux

You may not be in their target audience.

Re:But it's still clunky and silly

[Anonymous Coward]

is there an echo in here? either that or another one of those cocksuckers who doesn't know what he's talking about.