Google Under Fire For Calling Their Language "Go"
Norsefire writes "Since releasing the 'Go' programming language on Tuesday, Google has been under fire for using the same name as another programming language that was first publicly documented in 2003. 'Go!' was created by Francis McCabe and Keith Clark. McCabe published a book about the language in 2007, and he is not happy. He told InformationWeek in an email: 'I do not have a trademark on my language. It was intended as a somewhat non-commercial language in the tradition of logic programming languages. It is in the tradition of languages like Prolog. In particular, my motivation was bringing some of the discipline of software engineering to logic programming.'"
Some things are ethically questionable even when there is no legal problem involved. A concept often forgotten in the corporate world.
As someone stated before, this is not a legal issue. It's just about basic politeness.
Just because it is currently a hobby language doesn't mean something popular might be made with it later. That would result in a naming collision for people (which go language?) and a complex legal battle if both products became successful.
Here's what would happen if nobody says anything: Google's Go gets popular and now has trademark weight. Go! hobby language gets popular because basement developer makes new popular app. Google sees this as a threat to trademark and is forced to use legal action.
Of course, the hobby language Go! could dwindle and produce nothing of value but we don't know that yet. He's actually doing everyone a favor by bringing up this topic right now while both languages don't have much weight to defend. It eliminates the possibility of expensive arguments in the future.