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Apple Patents "Enforceable" Ad Viewing On Devices

Rexdude writes "Apple has filed a patent that forces users to interact with an ad. FTFA: 'Its distinctive feature is a design that doesn't simply invite a user to pay attention to an ad — it also compels attention. The technology can freeze the device until the user clicks a button or answers a test question to demonstrate that he or she has dutifully noticed the commercial message. Because this technology would be embedded in the innermost core of the device, the ads could appear on the screen at any time, no matter what one is doing.'" We've been following this story for awhile now but it seems to have broken into the mainstream.

5 of 439 comments (clear)

  1. Re:APPLE PLEASE DO IMPLEMENT THIS by Targon · · Score: 0, Flamebait

    I hope that Apple is stupid enough to actually implement this, just to show others that bad ideas CAN drive even the most obnoxious supporters away. If you buy a device, you should NOT be forced to deal with advertising. If you get a device for free, then that is another story, but even then, it would make it so only those desperate would use such a device rather than a different one without the feature.

  2. Re:Nothing new, but I can imagine horrible outcome by 140Mandak262Jamuna · · Score: 1, Flamebait

    Yup, the mugger does not know who would be carrying a concealed weapon and who would not be. So they shoot everyone. Meanwhile deluded types think they are holding off the M1 A1 Abrams Tank owning, bazooka making, M15 trained army and marines with their little pipsqueak like a Beretta.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  3. Re:Customer Service : My Screen is Broken by Rick+the+Red · · Score: 0, Flamebait

    My first thought was "Apple patents products that nobody will buy." Then I realized that may be the point. But even if they gave away iPhones with free unlimited voice and data I wouldn't want one, and if I took one I wouldn't depend on it as my primary phone.

    I might just take one and never use it to drain their resources, though.

    --
    If all this should have a reason, we would be the last to know.
  4. Re:Fortunately by FireFury03 · · Score: 0, Flamebait

    Or how would you go about cost-effectively bringing enough content providers on board to make said chimera a useful product out of the box and avoid a Kindle-like fate for it?

    I'm pretty sure that Jobs could crap in a shiny white box and the Apple fanboys would jump at the chance for buying said turd for £800 a pop...

  5. Re:I would not purchase this device. by KillShill · · Score: 0, Flamebait

    They are NOT "nice and shiny".

    Where does this garbage come from?

    Even people starting off by saying they hate App£€, say they have great design/look shiny/etc.

    Since when is puke white and bland design make people "ooh" except by mass indoctrination (marketing).

    Uuuuugly is all i can say and i'm not part of the iCult. I'd rather be a scientologist, at least most people know they are full of $hit.

    Remember kids, just say no to iDRM.

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    Science : Proprietary , Knowledge : Open Source