AT&T Loses First Legal Battle Against Verizon

FutureDomain writes "A federal judge in Atlanta has declined a restraining order from AT&T that would have prevented Verizon from running ads that compared their 3G coverage to AT&T's. AT&T felt that Verizon's ads 'mislead consumers into thinking that AT&T doesn't offer wireless service in large portions of the country, which is clearly not the case.' Verizon argued that the ads clearly indicated that the maps were only of 3G coverage, and that AT&T is only suing because it doesn't want to face the truth about its network."

Comments

AT&T is the laughing stock of the industry

[stox]

They were insane to bring this to court. Verizon could not have paid for better advertising. This is going to go down in the book as one of the stupidest moves in business history.

Re:AT&T is the laughing stock of the industry

[EraserMouseMan]

AT&T is essentially putting the spotlight on it's weakest link by drawing so much attention to this trial. Now everybody will be educated on exactly what's wrong with AT&T today.

Truth In Advertising

[pipboy9999]

This is a little off topic, but if there is one industry that desperately needs some Truth In Advertising laws enforced, its the wireless industry. I don't know why AT&T is so pissed. All the major carriers play up the smallest advantage they have over competitors as 'THE' deciding factor in who is the best carrier. How can Sprint AT&T and Verizon all have the best 3G networks like they each claim in their commercials?

Re:AT&T vs Verizon

[dkleinsc]

All of us "consumers". Notice how we aren't represented in the courtroom.