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Respected Developers Begin Fleeing the App Store

wiedzmin writes "Facebook's Joe Hewitt, Second Gear's Justin Williams, the long-time Mac software developer known as 'Rogue Amoeba' and other respected App Store developers have recently decided to discontinue their work on the platform, citing their frustration with Apple's opaque approval process. Continued issues with erroneous and snap rejections of applications and APIs are prompting more and more developers to shun the platform entirely. Though there are tens of thousands of other developers who have pumped out over 100,000 apps for the platform, continued migration away from iPhone development will most likely result in lower quality software."

29 of 485 comments (clear)

  1. Amanda Seyfried/Julianne Moore love scene? Check! by Impy+the+Impiuos+Imp · · Score: 4, Insightful

    > "...continued migration away from iPhone development will most likely result in lower quality software."

    Dooooooooooom!!!

    The only ones to "stick it out" are the ones who are the most likely to profit. This tends to be apps people mostly want.

    One could argue the less likelihood of profit on an Apple Mac platform is what increases the average quality of programs -- only the "good stuff" gets ported, in addition to a handful of Mac-only apps.

    Keep in mind part of Apple's "problem" with the approval process isn't related to quality at all, but rather strategic thinking on which apps to allow, to discourage competition to its own apps, or the OS as a whole.

    --
    (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
  2. Irony by Anonymous Coward · · Score: 5, Insightful

    Note the irony of a FaceBook employee complainng about Apple's closed system.

  3. Dear fleeing developers. by kurt555gs · · Score: 4, Insightful

    The N900 is about to be launched. Come on over to http://www.maemo.org/

    You will be welcome, and no one will tell you what you can, or cannot do.

    Cheers!

    --
    * Carthago Delenda Est *
  4. Re:Joe Hewitt abandoned developers by JohnFen · · Score: 4, Insightful

    According to TFA, his leaving the iPhone has nothing to do with Three20.

    Personally, I understand completely why developers are leaving. Apple is aggressively anti-developer with the iPhone. I was initially very excited by the platform, registered as a developer and started planning projects. After looking at the process, I began to get nervous. After watching how Apple runs things, my fears proved founded.

    There is no possible way that I'd waste my time continuing to use the iPhone, let alone developing for the platform.

  5. Not lower quality apps. by synthesizerpatel · · Score: 3, Insightful

    >> Though there are tens of thousands of other developers who have pumped out over 100,000 apps for the platform, continued migration away from iPhone development will most likely result in lower quality software."

    The developer who flits from language to language trying to get rich off the latest trend isn't going to be the guy I want to buy apps from anyway. I'd rather buy something from a hardcore guy who won't give up on a platform no matter what the world says. That guy is going to be making the best app for the platform. Not the guy who learned enough objective-c to make compiler errors stop.

    An alternate statement could be made that it will result in fewer high quality apps making it easier for the cream to rise to the top. The same exact thing that I actually enjoy about OSX. OmniGraffle is kind of the only game in town but it definitely gets the job done.

  6. So the flee ... by ackthpt · · Score: 3, Insightful

    So they flee.

    Where there's money others will step in.

    (This is still capitalism, isn't it?)

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:So the flee ... by clem · · Score: 3, Insightful

      This is still capitalism, isn't it?

      Only to the degree that the iPhone app store is a free market.

      --
      Your courageous and selfless spelling corrections have made me a better person.
  7. That's not the biggest problem... by Qwavel · · Score: 3, Insightful

    The problem isn't so much the app store approval process, it is that there is no other way to get your app onto (non jail broken) iPhones.

    Soon everyone will have an app store, and maybe they too will refuse to carry applications that compete with them, but at least those other platforms allow the consumer the choice to get those applications somewhere else.

    The smartphone is the next personal computer, so let's imagine for a moment that Microsoft had done for Windows what Apple is now doing with the iPhone: they get to approve every app, take a 30% cut of all profits, and deny anything that might compete with them (e.g. any browser other then IE). Windows would have no viruses, but at what cost?

  8. Google Voice by Anonymous Coward · · Score: 4, Insightful

    I love my iphone, but I'm going to get a nice Android phone when my contract is up because I'm tired of Apple putting its own design philosophy and profit motives over my preferences as a consumer. Their rejection of the Google Voice app was bs, plain and simple. I like Google Voice, and I want to use it as easily as possible. Their meddling in the app store prevents me, the user and customer, from doing this.
    I wonder what other great, useful Apps are being turned down because Apple thinks they will "ruin the user experience" or "confuse the user."
    Imagine if Microsoft tried to tell people what software they could and couldn't put on their PC's.

  9. Re:Amanda Seyfried/Julianne Moore love scene? Chec by Clever7Devil · · Score: 3, Insightful

    There's two sides to that coin. Software with high production costs do need to be extremely popular to make porting to apple OSs worthwhile; however, products with low production costs benefit by being as widely available as possible without the worry of massive overhead. Furthermore, simple programs are more likely to be accepted as they pose less threat.

    --
    "By the time they had diminished from 50 to 8, the other dwarves began to suspect 'Hungry.'" -Gary Larson
  10. Cry wolf by SmallFurryCreature · · Score: 3, Insightful

    Read the following sentences VERY carefully:

    Facebook's Joe Hewitt, Second Gear's Justin Williams, and long-time Mac software developer Rogue Amoeba have all recently decided that enough is enough, and the loss of these [two?]developers and others [what others]

    What a load of weasel language. ALL should really be both, and "these" should really clarify that "these" is only two. And where are the others?

    There are 100.000 apps out there. Now call me silly but while there are a lot of possible programs I think that it is safe to conclude there won't be many CAD applications or ACID databases among them, the rules of the app store and the limitations of the iPhone hardware limit what is available. So a lot of it is meaningless drivel that nobody will miss.

    And this respected developer mentioned in both story links? Did a facebook app. ONE facebook app... OMG NOSERS!!1!!!! How will they EVER find anyone else to write something like that!

    Sorry, everyone knows that Apple likes total and complete control, people knew this when they signed up for it and they were happy to take the dollars that came with it. Why should Apple change?

    Don't get me wrong, I think the one good thing about Bill Gates/Steve Ballmer is that at least they are not Steve Jobs or IT would REALLY be screwed but what is the issue her? What next, companies complaining that they can't add nudity to a 360 game? Then don't develop for a closed format with a megalomaniac calling the shots. Either you support open formats OR you accept that you WILL be fucked up the ass, no lube and bite your tongue.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  11. Hewitt leaving, but not Facebook by snowwrestler · · Score: 4, Insightful

    I think this also has to do with the maturing of the platform. The low-hanging fruit is essentially gone, and it will get harder and harder for the free-thinking lone wolves to come up with original and compelling software that can compete. Businesses however, have the resources to continue to create more advanced and complicated iPhone versions of their products. They also have the resources to better manage the approval process, both by building carefully to the API, and (for bigger businesses) by having a phone call relationship with Apple.

    Hewitt, who is undoubtedly a great and innovative developer, decided to strike out for more open pastures. Who can blame him? But the Facebook app is not going anywhere, and most likely will continue to be developed to a high quality. Over time I expect we'll see a greater mix of apps by existing software businesses, and less duplication in app functionality as more independent developers get frustrated or bored and leave.

    --
    Build a man a fire, he's warm for one night. Set him on fire, and he's warm for the rest of his life.
  12. Re:Joe Hewitt abandoned developers by StikyPad · · Score: 5, Insightful

    Boss: How was your trip.

    Reporter: Mostly uneventful, although I spotted Joe Biden on the Amtrak before he got off at the next stop.

    Boss: "RESPECTED POLITICIANS BEGIN FLEEING MASS TRANSIT!"

    Reporter: Uh, I don't think he was fleeing mass transit per se, nor did it seem to be the start of any trend...

    Boss: He left, didn't he?

    Reporter: ...also, I'm not sure he counts as "respected."

  13. Re:Losing customers as well? by MBC1977 · · Score: 4, Insightful

    "... and not one that's artificially restricted due to the limited vision of people like Steve Jobs."

    As a Windows user, I feel I should defend Apple here (though I'm certain any number of Apple users and fanboys/girls will leap to their defense). First, I'm positively certain, Steve Jobs has more important things to do than to sit around and spot check every single application that gets run in his company's app store. However, assuming for a minute that he does, have you stopped and considered that the application that Vlingo's application or any other developer that gets disapproved may have been disapproved for a reason...perhaps a misalignment of either company's visions?

    Don't get me wrong, your perfectly able to choose what you want to use (I'm fairly certain you will), but one does have to consider your comments suspect when you start throwing out terms such as "limited vision" since they are not doing what YOU want them to do. Apple doesn't create apps that I want them to do either, but I would never be so...rude, to say or accuse any particular person (e.g. Gates, Jobs, Torvalds, or even crazy RMS), of having a limited vision.

    --
    Regards,

    MBC1977,
  14. Approval vs Sales by Dan+East · · Score: 3, Insightful

    I've had no problems with approvals. In fact, my last updates were approved in less than a week (for both the full and free versions).

    What has surprised me is that sales have not been as good as expected, considering the app was featured on the first page of the "What's Hot" in iTunes Games for weeks, and peaked at #6 in Adventure in the USA (for a comparison, The Secret of Monkey Island peaked at #4 in Adventure).

    We've placed better than many well established franchises. So assuming there is any correlation whatsoever between the top 100 charts and sales then a lot of big publishers are losing money.

    So if developers are leaving the platform it is because:
    * Competition is so fierce that the pie is cut very thin, resulting in low sales for the vast majority of apps.
    * Piracy is rampant, and Apple is not doing anything to resolve the issue. Google search results for our app was showing 4-5 hits on the first page of pirate sites providing cracked versions of our app. I've never seen piracy so prevalent and mainstream as it is for iPhone. Back in the Pocket PC days we had to search very thoroughly to find pirated versions of our apps - usually in the .ru TLDs. Now they are front and center.
    * Free. A typical end user could "live" off of free apps alone and satisfy months of gaming just playing the free / lite versions of apps. I have around 60 games on my development iPod. All are free versions except for 1, because it was the only game that I wanted to purchase after playing the free levels. So the current market scenario of the iPhone is resulting in such a tremendous amount of free content that instead of users buying full versions, they seem to simply seek out other free games when they tire of or have played through a lite version.
    * Platform is limited. There is only so much that can be done without a D-Pad. This is why Carmack produced Doom on rails instead of an actual FPS type game. I have yet to play any game originally built around physical controls that transferred to iPhone in an acceptable manner. The really good games for iPhone are games designed around a touch screen, and not a port or modification of a game to try and make it use multitouch, accelerometer, etc.
    * 95% of the foreign markets are a joke. We were the #1 Paid App, #1 Paid Game, and #1 in the sub categories for a number of foreign markets and only sold around a dozen copies a day in those markets. Totally pointless, especially considering you have to have $250 in commission in a single country for Apple to pay out the developer's share.

    Finally, the article doesn't actually bash the approval process, as far as being opaque, or taking too long, or the developer having any difficulty getting apps approved. The developer states "I am philosophically opposed to the existence of their review process. I am very concerned that they are setting a horrible precedent for other software platforms, and soon gatekeepers will start infesting the lives of every software developer.". In other words he wants all platforms to be open, like Windows, Linux, OS X, Windows Mobile, Blackberry, etc. I tend to agree, but it is also true that most platforms have certification processes in place to brand, promote or sell applications within certain market spaces. Essentially all iPhone Apps are represented by Apple and sold in iTunes, whereas with other platforms (like Blackberry) only developers that specifically submit their apps for the "official" store have to go through an approval process.

    So again, I don't think this is as much about the difficulty of getting an app approved, but simply that the developer has to seek approval in the first place.

    --
    Better known as 318230.
  15. Re:2010 Year of the linux by jim_v2000 · · Score: 4, Insightful

    People who use the iPhone don't care about things like this.

    And I'm going to put forward that the approval process has less to do with developers leaving than the fact that the iPhone app market is quite saturated and the Android market is not.

    --
    Don't take life so seriously. No one makes it out alive.
  16. Re:Let's do the math, shall we? by ShakaUVM · · Score: 4, Insightful

    Perhaps they're leaving because there's 100,000 apps in the store, so many of which are out and out horrible that it drowns out any possible quality product unless you have a large marketing budget or can get lucky enough to crack one of the top 10 lists.

    Or they might just prefer working in a more open enviroment, which is what it sounds like. As a software engineer, things like the iPhone approval process make me very nervous about investing quite a bit of time and money into a project, especially if the process is overly opaque. I've worked with large corporations on getting software approved before, and usually it is more of a cooperative process.

  17. Re:2010 Year of the linux by Anonymous Coward · · Score: 3, Insightful

    cellphone

    2012 the year Linux accepts it's place in the computer world. Not a troll just a realist. I was an early fan and saw the potential of Linux. For at least ten of those years I have constantly heard that Linux is going to became users friendly and easy to use, install and maintain. I've finally become a realist and accepted Linux has found it's place and it isn't going to change. It's an exceptional server and works great as a workstation in companies large enough to have dedicated support people. It's great for tinkerers and has a lot of power and flexibility for the hobbyist and power users. For the average user it simply isn't going to happen. Unless an Apple sized company embraces it and puts the resources into bringing it mainstream there are simply too many problems for regular people to deal with. Like I say I was an early fan but people waiting for it to take over are kidding themselves. I'm a big fan of the open source model but it also shows it's limitations the fact that there simply aren't enough people contributing to write the drivers needed to support all the hardware out there and software developers are caught in the catch-22 of developing for a platform few people use but could be bigger if there was more software. There will always be support much as Unix never went away and it still has the potential to go mainstream I just wouldn't hold my breath. Ironically as much venom as there tends to be towards Mac it's probably the closest you are likely to see in the mainstream to Linux. I still consider it a risky but critical move when Apple developed OSX. It cost them some customer support early on but there is no way Mac would be as big as it is now without OSX. Linux absolutely could do a Mac like growth but until some one with deep pockets takes it on it's pretty much found it's market share. At least in the US and most of the developed world.

  18. Re:Joe Hewitt abandoned developers by Webcommando · · Score: 3, Insightful

    I understand it too but seems a very one dimensional view. I have a few very niche applications available (including an RPG helper app GMToolkit) that made it through the approval process within a couple weeks with relatively few issues. I have to wonder why a small independent developer can do reasonably well?

    When I read the developer message board on the approval process, something (gut opinion) comes to me. Many of the developers complaining the most seem to have used bad judgement in using Apple icons improperly, API's incorrectly, failed to follow the Human Interface Guidelines, or had really complicated applications that probably should take a while to look at. Certainly it isn't true for everyone and, obviously, the store needs some updates to improve the developer and user experiences but that doesn't mean I plan on going away.

    I looked at Android development but haven't been able to get the kit up and running on my Mac properly (is it a firewall problem for accessing Android site, versioning problem with Eclipse, wrong SDK or ADT versions? Who knows?) and still find the iPhone SDK and development process superior for me.

    I don't think the iPhone will go away overnight...so... maybe I'll get more exposure when the big guys leave.

    --
    I love the sound of distortion in the morning -- webcommando
  19. Re:Joe Hewitt abandoned developers by amicusNYCL · · Score: 4, Insightful

    But Joe lost any right to complain when he abandoned the people that relied on his expert judgment in the creation of a framework.

    I was sort of with you until there. Why does this guy have an obligation to help everyone who can't figure it out themselves? Why is the developer community entitled to his knowledge and experience? If he was upset at how Apple is controlling things then he has every right to take his toys and go home, and complain about it all the way home. Developers who can't do things themselves have no automatic entitlement to anyone else's expertise, his guidance is given purely on a volunteer basis, and he's completely allowed to stop volunteering his expertise whenever he wants to, for any reason.

    If I was a knowledgeable member of an extremely locked-down development community where everyone else felt entitled to my knowledge, I would probably leave also and find people who appreciate what I do a little bit more.

    --
    "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
  20. Niche Niche Niche by Tablizer · · Score: 4, Insightful

    Apple likes to control user experience, and that won't change. That is their niche. They may relax their review process a little bit if there's a backlash, but they won't change their spots. Other phone brands will probably take up the cowboy coders who don't like red tape because they want to catch up to Apple's offerings. Their more relaxed review process will probably result in cheaper and perhaps more varied apps. However, it will be just like the Windows world compared to the Mac world:
    * more choice
    * lower prices
    * more hackers
    * more chaos
    * more bugs
    * inconsistent UI
    Same as it always was.

  21. Re:Joe Hewitt abandoned developers by Anonymous Coward · · Score: 3, Insightful

    I'm a hobbiest iPhone developer. The way I see it, the problem is not with Apple enforcing its unknown API restriction. The problem is with Apple *selectively* enforcing that particular restriction and many others.
    For example, the RedLaser app which is one of the top selling apps in the app store uses an undocumented API, specifically, UIGetScreenImage().
    Google's search app uses undocumented APIs for proximity detection (to dim the screen and start listening when you put the phone up against your face).
    Many of the original camera tweaking apps also skirted the API.
    Yet many other developers had their apps roundly rejected for using the very same methods and APIs.

    The problem with Apple's approval process has never been about the restrictions, the problem has always been with Apple's unpredictable, arbitrary and selective application of those restrictions.

  22. Re:Amanda Seyfried/Julianne Moore love scene? Chec by MobyDisk · · Score: 4, Insightful

    The only ones to "stick it out" are the ones who are the most likely to profit.

    I disagree. The unprofitable applications will be unprofitable on other phones too. The profitable applications will be profitable on other phones too. The developers who migrate away from the platform are the ones getting rejections from Apple. These are the most unique, edgy, or innovative applications, or ones that compete with the built-in Apple functionality.

    Therefore, I conclude that this will not increase the quality of programs on the iPhone. It will decrease the diversity, while increasing the diversity and quality on other phones. But that was going to happen no matter what Apple did: When you are at the top, the only direction to go is down.

  23. Re:2010 Year of the linux by Culture20 · · Score: 4, Insightful

    People who use the iPhone don't care about things like this.

    I use an iPhone, and I _do_ care. iPhone started promising, but Apple killed several apps I wanted. Now the good devs are leaving for Android? I may buy a droid or droid++ next year.

  24. Re:Amanda Seyfried/Julianne Moore love scene? Chec by sjames · · Score: 4, Insightful

    When any app can be rejected for any reason at any time by someone who is for practical purposes anonymous and answerable to nobody and the process has a reputation for being capricious and arbitrary, nobody wants to risk a significant development cost on AppStore acceptance.

    Economically, the most likely to turn a profit are a series of $0.99 throwaways that might become the next "pet rock". If it's rejected by some guy because his corn flakes got soggy that morning, little is lost. Statistically, some of them will certainly be accepted.

    Add in that Apple has ALSO gained a reputation for rejecting anything more useful or more polished than their own iPhone apps and you create a huge disincentive to spending a lot of time and energy on an iPhone app.

    Developers who want to spend a lot of time and energy on a killer app will tend to target a platform where they are certain to be able to market the result. If successful there, they *might* decide to risk the cost of porting to the iPhone. In making the decision, they will consider that the more "killer" the app is, the more likely Apple is to decide it threatens their platform dominance and kill it.

  25. Re:They are all writing for Windows now... by MarkvW · · Score: 4, Insightful

    Adobe CS products have no viable Linux alternative and the Mac cost is too high.

  26. Re:Losing customers as well? by sjames · · Score: 4, Insightful

    You're missing the forest for the trees. Vlingo's app is crippled on the iPhone because of Apple policies. It may not be everyone's killer app, but it is for some. The same policies are equally likely to cripple other people's ideas of the killer app. That in turn leads more and more people who do the research and choose the phone that runs whatever they consider to be the "must have" app to decide against the iPhone whose crippling policies kill their favorite app.

    When one platform is highly restricted and another is wide open, useful apps will tend to be ported TO the open platform and not away from it.

  27. The smuggler gets caught eventually by SuperKendall · · Score: 3, Insightful

    FTFA, Rogue Amoeba's issue was with a rejection to an update to their existing application, though the rejection itself had nothing to do with the proposed change.

    That is correct.

    Instead, Apple decided that features in its existing, approved version are now a problem.

    That is not correct.

    Or rather, it's almost correct but misphrased. The features in the existing application WERE a problem - just not one Apple managed to catch the last time Apple reviewed the product.

    Use of Apple trademarked images were always disallowed, I've known that since shortly after the SDK launch. Now the RA case is interesting because they assumed because the images came from an OS X API they were safe to use in the application - and in fact if you read the case carefully, even some APP REVIEWERS thought they were OK to use for that reason. But after extensive checking on their part, it was decided they were not.

    Now I can see why RA is arguing the way they were, but think of it this way - why did RA assume they had the right to re-distribute any images from the OS X platform? That is not explicitly allowed in the API. Would they also assume they were safe if they were exporting those images and publishing them on the web? They are obviously meant to be used by applications on the platform but re-distribution is a lot grayer area and I'm not sure I would have assumed it was OK to send and use them elsewhere on other platforms.

    Apple's problem is that they have put a guard on the gate to enter their walled garden, except there are thousands of gates each with their own, different guard

    That is exactly right. The problem is each of those guards is different, but it's not like they are not operating from a master list. It's just that they may not get quite everything on the list, the whole time. So that is why as a developer it makes sense to be careful about following the rules, because you might sneak something past a few guards but eventually you will probably be caught.

    An even better aspect of the analogy is that the nobility (read: large companies) are able to sneak a lot of stuff past the guards, seemingly with tact approval - like LucasArts blatantly having an image of the iPhone in the instruction screen for Trench Run. If Apple really wanted to stop the amount of bitching, they would stop making seemingly special allowances for large companies or else explain clear why they were allowed an exception (like if LucasArts had actually licensed that iPhone image [which I doubt is the case]).

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  28. Re: Access... by vux984 · · Score: 3, Insightful

    We can't get the IT resources for IT to build us our own system. We can't get IT to let us have a server, or run MSSQL or anything else as a real backend on their servers. We can't even get VB6 installed on my computer so I could develop frontends in something other than Access, due to IT/purchasing and software installation restrictions. I'd like to use VB6 in the short term because we have a couple legacy apps that I'd like to maintain, and I know it better than VB.net right now. Long term they will let me have VB.net express edition and I will eventually work on learning it. But Access still looks like it will have to be the backend.

    In light of this,...

    This is like saying you work as a carpenter, and you put nails into things with a coffee mug because you can't get your boss to approve purchasing a hammer due to budget constraints, the fact that your approved vendor is a starbucks instead of a tool company, and the fact that someone somewhere has his head up his ass. And then 'in light of this' you've reinforced your mug as best you can and made do...

    In my situation, what else would you suggest?

    Explain it to someone at your company with the authority to fix it the same way I just explained it to you, and keep on it until it get fixed or you get let go. Ok, ok, nobody wants to get let go, especially right now... so bide your time a bit until you can assure yourself a new job, but utlimately do you really want to work for a company that makes you use a coffee mug when you need a hammer?

    =)