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Wal-Mart, Amazon Battle For Online Retail's Future

Hugh Pickens writes "The NY Times reports that Amazon and Wal-Mart are waging a price war for the future of online retailing that is spreading through product areas like books, movies, toys, and electronics. The tussle began last month over which company had the lowest prices on the most anticipated new books and DVDs this fall, but has now spread to select video game consoles, mobile phones, even to the humble Easy-Bake Oven. 'It's not about the prices of books and movies anymore. There is a bigger battle being fought,' said Fiona Dias, executive vice president at GSI Commerce, which manages the Web sites of large retailers. 'The price-sniping by Wal-Mart is part of a greater strategic plan. They are just not going to cede their business to Amazon.' Wal-Mart, with $405 billion in sales last year, dominates by offering affordable prices to Middle America in its 4,000 stores, while Amazon, with $20 billion in sales, caters mostly to affluent urbanites who would rather not push around a cart. But Amazon is expanding its slice of the retail pie at an alarming rate — its sales shot up 28 percent in the third quarter of this year; and sales in Amazon's electronics and general merchandise business are up 44 percent. 'We have to put our foot down and refuse to let them grow more powerful,' says Dias. 'I applaud Wal-Mart. It's about time multichannel retailers stood up and refused to let their business go away.'"

7 of 272 comments (clear)

  1. purveyors of crap by kimvette · · Score: 4, Interesting

    Wal-Mart has been the purveyor of crap for many years now. They push companies close to bankruptcy by insisting that the suppliers' margins be pennies per unit - or they push companies to produce cheaper, crappy Wal-Mart versions of their product with a decent profit margin, but agreeing to do it Wal-Mart's way can ruin your company by tarnishing your reputation. When Joe Sixpack buys your Wal-Mart model TV, your Wal-Mart model computer, or your Wal-Mart lawn mower and the thing turns out to be a piece of crap. Your company's name will be tarnished, and you will get the blame, not Wal-Mart. You might make millions in the short term but over the long term, think about shutting down your company and starting a new one,

    Check out the Snapper story (the man who said no to walmart)

    http://www.fastcompany.com/magazine/102/open_snapper.html

    I shop at Wal-Mart for some things. I don't buy most appliances there though. I buy underwear, DVDs, and personal care items. Electronics, appliances I want to last for more than six months, and other bigger-ticket items I will buy elsewhere.

    --
    The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
  2. Amazon Prime by Brad+Mace · · Score: 5, Interesting

    don't forget Amazon Prime. $80/yr for free 2-day shipping? That's a guaranteed money-loser for them. And I'm shocked by what they include in that offer. They've sent me all sorts of heavy and bulky items including a 70-pound air compressor and a storage cabinet that was about 4'x4'x3', all free 2-day shipping. Beats driving to the store any day. It also gets you upgrades to overnight shipping for $3.99, so unless you absolutely must have it this instant, online shopping wins.

    1. Re:Amazon Prime by bryansj · · Score: 3, Interesting

      They offer the $6.99 on some items when ordering next day on a Friday for Saturday delivery. I received Saturday delivery last week using Prime at no charge, but I assume this might have to do with extended hours of FedEx leading into the holidays.

    2. Re:Amazon Prime by keithpreston · · Score: 3, Interesting

      don't forget Amazon Prime. $80/yr for free 2-day shipping? That's a guaranteed money-loser for them..

      I would bet that Amazon Prime is one of their biggest profit centers. With proper supply chain management, an Amazon Warehouse is ALWAYS close enough to you for normal ground shipping to only take 2 days. So essentially they are shipping it the cheapest ways possible for probably 90% of their prime shipments, yet they get people to pay "extra" for it. They already have free shipping above $25, which means that they are padding their prices to absorb the shipping costs. The only value Amazon prime is would be on low stock item at distance warehouses, even then the argument that they get amazing discounts from UPS makes the extra cost fairly negligible.

  3. Walmart vs. Amazon by Anita+Coney · · Score: 3, Interesting

    Amazon does not really have to compete on price. While at worst people might be agnostic towards Amazon, they hate Walmart.

    Very few people are going to dump Amazon merely because the Evil Empire's a little cheaper. Buying is more than merely getting a product. The actual buying is but a small part of a larger service.

    It's similar to Newegg. Newegg does not always have the lowest prices. But I know they ship the same day so I'll get it quickly and they'll fix any problems if something goes wrong. So if it's tech related, I almost always buy from Newegg. For nearly everything else, I use Amazon.

    --
    If someone says he and his monkey have nothing to hide, they almost certainly do.
  4. Re: Products by ISoldat53 · · Score: 3, Interesting

    Let's see if they lower the price on Apple products.

  5. Re:Amazon has one advantage by Dare+nMc · · Score: 3, Interesting

    from your post, I am guessing you have heard about The Man Who Said No to Wal-Mart But it is good to read the whole thing, it is not a one sided, "walmart pushes them to produce lower quality", the end. It is just as often a push to produce at a economical quality level. IE its usually better to buy a lawn mower that lasts half as long, but costs 1/3 as much. In that case it also pushed down the price of the quality products, by forcing them to be more efficient as well.