Wal-Mart, Amazon Battle For Online Retail's Future

Hugh Pickens writes "The NY Times reports that Amazon and Wal-Mart are waging a price war for the future of online retailing that is spreading through product areas like books, movies, toys, and electronics. The tussle began last month over which company had the lowest prices on the most anticipated new books and DVDs this fall, but has now spread to select video game consoles, mobile phones, even to the humble Easy-Bake Oven. 'It's not about the prices of books and movies anymore. There is a bigger battle being fought,' said Fiona Dias, executive vice president at GSI Commerce, which manages the Web sites of large retailers. 'The price-sniping by Wal-Mart is part of a greater strategic plan. They are just not going to cede their business to Amazon.' Wal-Mart, with $405 billion in sales last year, dominates by offering affordable prices to Middle America in its 4,000 stores, while Amazon, with $20 billion in sales, caters mostly to affluent urbanites who would rather not push around a cart. But Amazon is expanding its slice of the retail pie at an alarming rate — its sales shot up 28 percent in the third quarter of this year; and sales in Amazon's electronics and general merchandise business are up 44 percent. 'We have to put our foot down and refuse to let them grow more powerful,' says Dias. 'I applaud Wal-Mart. It's about time multichannel retailers stood up and refused to let their business go away.'"

Comments

purveyors of crap

[kimvette]

Wal-Mart has been the purveyor of crap for many years now. They push companies close to bankruptcy by insisting that the suppliers' margins be pennies per unit - or they push companies to produce cheaper, crappy Wal-Mart versions of their product with a decent profit margin, but agreeing to do it Wal-Mart's way can ruin your company by tarnishing your reputation. When Joe Sixpack buys your Wal-Mart model TV, your Wal-Mart model computer, or your Wal-Mart lawn mower and the thing turns out to be a piece of crap. Your company's name will be tarnished, and you will get the blame, not Wal-Mart. You might make millions in the short term but over the long term, think about shutting down your company and starting a new one,

Check out the Snapper story (the man who said no to walmart)

http://www.fastcompany.com/magazine/102/open_snapper.html

I shop at Wal-Mart for some things. I don't buy most appliances there though. I buy underwear, DVDs, and personal care items. Electronics, appliances I want to last for more than six months, and other bigger-ticket items I will buy elsewhere.

Amazon Prime

[Brad Mace]

don't forget Amazon Prime. $80/yr for free 2-day shipping? That's a guaranteed money-loser for them. And I'm shocked by what they include in that offer. They've sent me all sorts of heavy and bulky items including a 70-pound air compressor and a storage cabinet that was about 4'x4'x3', all free 2-day shipping. Beats driving to the store any day. It also gets you upgrades to overnight shipping for $3.99, so unless you absolutely must have it this instant, online shopping wins.