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Google's Reach Hits Your Tivo
accido writes "As reported by The LA Times, Google has now decided to expand its marketing and data collection to include what you watch on your Tivo. The data collected would help Google, who sells TV ads, show who watches which commercials and who skips right over them. The article outlines how this could be bad for networks that cash in whether you watch the ad or not. Does this mean fewer commercials for viewers? Not likely, but one can hope."
Why not just set up mythtv and have it auto-extract?
These days, is there anyone left who does NOT block all these data collection and tracking things?
Most people. They either don't understand, or don't care.
You can't take the sky from me...
I've have used tivo for over 3 years and tivo has commercials that can't be fast fowarded through.
though they rarely come up, but they do exsist
While an a purely ethics level I don't care for MS's business practices at least they tend to usually just screw other businesses, Google frankly scares the crap out of me. Its pretty easy to avoid MS but avoiding becoming a google statistic is becoming increasingly impossible.
absolutely no mention in TFA of tivo's existing opt-out policy (keeps your tivo from reporting usage and viewing history of your box) and if it will also apply to google's sticky fingers.