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Google's Reach Hits Your Tivo

accido writes "As reported by The LA Times, Google has now decided to expand its marketing and data collection to include what you watch on your Tivo. The data collected would help Google, who sells TV ads, show who watches which commercials and who skips right over them. The article outlines how this could be bad for networks that cash in whether you watch the ad or not. Does this mean fewer commercials for viewers? Not likely, but one can hope."

11 of 98 comments (clear)

  1. Re:I'm sure 99% by calmofthestorm · · Score: 3, Funny

    Some of us watch commericals on YouTube for comedic value. To be fair, it's usually vintage ones (Try refreshing Ayds to lose weight! Ayds helped me lose 15 lbs!)

    --
    93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
  2. Re:Who the fuck still watches TV? by NoYob · · Score: 5, Insightful

    Seriously, who the fuck still watches TV? There hasn't been anything good on any channel for years now, not that there was much good on in the first place.

    All your neighbors. TV has become a "necessity". I overheard a guy complaining about his cable being out. I quote, "My children haven't had TV in two weeks!" I really had to stifle a laugh.

    Go see a play at the local theater, watch a live band at a nearby pub, go for a walk, or read a book. Those are all much more enlightening and entertaining options.

    Google will eventually have a system where as you enter the pub, you show your ID, and then that information will go into a database. Read a book? Google will collect the data from Visa and MC and AMEX to see what books you're reading and then use that data to market other shit to you. Local theater? Buy those ticket and well, you have to show your ID for pickup - again, data in the database. Live band? Show ID at the door and pay for those drink with your credit card? There you go.

    It's not big brother. It's Google and other companies - Orwell was close. It's not the state that will spy (directly at least), it's going to be corporate American.

    The state will just buy the information and technically do nothing wrong.

    Technology - making life better for all.

    --
    It's NOT me! It's the meds! I'm on 1000mg of Fukitol.
  3. Re:Who the fuck still watches TV? by sakdoctor · · Score: 3, Funny

    Parent poster doesn't even OWN a TV

  4. TiVo for 6 years now by kheldan · · Score: 3, Insightful

    If I was suddenly forced to watch commercials (i.e. no 30 second skip and/or no fast forward) I'd probably dump cable and just watch what I can get on Netflix instead. It would be sad though because there are down-times during the latter parts of my evenings when it's too early to go to bed but I'm too tired to do anything else and I want something passive and relatively low-bandwidth brainpower-wise to do in the meantime, and the few shows TiVo records for me are perfect for that.

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
  5. Re:I'm sure 99% by Geoffrey.landis · · Score: 3, Insightful
    Actually, the commercials are the best part of TV. They are innovative, have high production values, and basically all the stops are pulled out to make sure they're effective.

    The shows, on the other hand, are usually terrible.

    --
    http://www.geoffreylandis.com
  6. Re:Weather they stop the ads? by Dysphoric1 · · Score: 3, Insightful

    In the mean time there's a greater likelihood I'll chance across something that is actually valuable to me

    In all honesty, I don't think I have ever seen an ad that was of value to me. Maybe I'm just weird or something, but I start with a need and then seek out a solution in a product or service to fulfill it, usually through reviews and such. I never see an ad and then suddenly decide I need the product or service.

    Never mind. I forgot about porn.

  7. The choke hold of google by gamecrusader · · Score: 4, Interesting

    This article just makes me hate google more and more, you have no idea how many patents they have covering every aspect of every possible search engine. Isn't google using illegal means to gain information for their, financial gain then to bombard us with advertisements. This has to come an end, how far can a company go before it gets out of hand. the way this is going googles going to get worse than microsoft, thats a complement microsoft. Isn't this a breach of privacy? How bad will it become before, anyone will put their foot down? Also, Isn't it illegal with the methods that the networks are using to get personal information, in order to fine tune the battering ram of advertisements the besiege us with every day? Isn't time for the government to put their foot down. For the right of privacy of every person in this country, along with the world, as google's masive hand starts to cover the world.

    1. Re:The choke hold of google by Anonymous Coward · · Score: 3, Insightful

      If Microsoft had done this, it would have been hoarsely cried upon from rooftops with evil and big brother thrown in liberally. When Google does it, there is a positive spin given to it saying that it could mean fewer commercials.
      Oh the duplicacy....
      The above one is the only comment that I have seen crying foul, others all skip the issue in different ways. And the score was 1..

      Nowadays I read slashdot with the same perspective that I read the inquirer or fox news or msnbc knowing that I should take every sentence that they write with a pinch of salt, with lots of skepticism and knowledge of the fact that these are zealots and will distorts facts. Sad. Pretty soon I will stop reading it as it is not news, but slant propaganda

  8. Is Google becoming more evil than MS? by grapeape · · Score: 3, Informative

    While an a purely ethics level I don't care for MS's business practices at least they tend to usually just screw other businesses, Google frankly scares the crap out of me. Its pretty easy to avoid MS but avoiding becoming a google statistic is becoming increasingly impossible.

  9. Easily Fixed! (There's a business idea in this...) by ivi · · Score: 3, Interesting

    If Google or others sites are recording & selling our search keys, here's a solution:

    - develop an application that - while our browser is idle -
          selects BOGUS search keys AT RANDOM and sends
          them to Google as if we'd entered them in real searches

    Ie, feed Google a "noisy" stream of search keys, at about
    the same speed as we'd be sending them, if they were
    real searches.

    I have no doubt that such an application would become
    very popular, very soon...

    Any takers?

    PS Are there any such applications in existence today?

  10. tivo's opt out option by sdnoob · · Score: 3, Informative

    absolutely no mention in TFA of tivo's existing opt-out policy (keeps your tivo from reporting usage and viewing history of your box) and if it will also apply to google's sticky fingers.