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Are Ad Servers Bogging Down the Web?
blackbearnh writes "The work of making high-volume web sites perform well is an ongoing challenge, and one that continues to evolve as the nature of web content changes. According to Google Performance Guru Steve Souders, fat JavaScript libraries and rich content are creating new problems for web site tuning, but one of the biggest problems lies outside the control of web site administrators — ad servers. In an interview previewing the upcoming Velocity Online conference run by O'Reilly, Souders talks at length about the real causes of poor web performance today, and in particular, the effect that poorly performing ad servers are creating. 'We adopted a framework of inserting ads, of creating ads, that's pretty simple. And because it's pretty simple, it's not highly tuned. That's one reason why we shouldn't be too surprised that we see performance issues in third party ads. The other reason is that ad services are not focused on technology. Certainly companies like Yahoo and Google and Microsoft, we're technology companies. We focus on technology. So it's not surprising that our web developers are on the leading edge of adopting these performance best practices. And it's also not surprising that ad services might lag two, three or four years behind where these web technology companies are.'"
swf isn't exactly heavy, and can provide results that are not suited for HTML+CSS+Javascript. And I rather not have ads controlling Javascript, that would be even more annoying. Now you can at least block the .swf file/url pattern if you want to.
And no, ads aren't going away, websites need income to operate. AdSense like text ads are ok, but they aren't suitable everywhere.
You also have to consider, we're not really customers on most sites anymore, we're just consumers. Microsoft, Google, Yahoo, etc, we're their customers, they have us to impress and want to be fast, because that's how we decide if we wanna use them in part, and they need to be impressive. Ad companies and sites like Facebook? Not their customers!
So yeah, a site will improve it's speed to get more consumers who view ads which makes their REAL customers (the ad companies) happy. The ad companies, their customers aren't the websites that host their ads, they're the people who purchase the ads, and those people really don't care about optimizing the ad delivery architecture, that's a problem that the ad companies just don't care about.
So the people who suffer longer load times are us, who no one in this chain really cares about as long as they have our eyeballs. Then you have the server admins on the websites, who see no problems because their site is optimized with a small load and all the hard load goes on the ad servers. Lastly, you have the ad companies, who adapt only as necessary, and have enough money it probably doesn't make economic sense to optimize their ad delivery system.
So we end up with long load times.
Seriously.. what ads? I'm amazed whenever I have to fire up a default browser and i'm like "There are ads on this page?".. not to mention every now and again /. says "Hey you've been nice.. we can turn off ads for you".. "um.. there are ads?"
Adblock.. I love you.
(unfortunately it makes FF start up slower :/ )
----- The internet has given everyone the ability to have their voice heard equally as loud.. even if they shouldn't be
"Give the UI back to the user and leave the flashing marquee tags in Las Vegas" - by eldavojohn (898314) * on Monday November 30, @12:27PM (#30271582) Homepage
NO PROBLEM, 110% agreement here on that account... & more (like more speed online AND more security, via a SINGLE EASILY EDITED + POPULATED FILE, called a HOSTS file):
I use a custom HOSTS file, in addition to the tools you noted (which only really function for FireFox/Mozilla products, but don't extend globally to all other webbound applications, & that is part of what HOSTS files give you above the methods you extoll + utilize: "GLOBAL COVERAGE", & of ALL webbound apps, not just FireFox/Mozilla ones via the addons you noted + use yourself...).
HOSTS files can be used to blockout KNOWN "bad" adserves, maliciously coded sites or adbanners, and "botnet C&C servers" too!
You can obtain reliable HOSTS files from reputable lists for more security online, but also for speed!
(More on that later & WHY/HOW (I use reliable lists for that, such as these HOSTS @ Wikipedia.com -> http://en.wikipedia.org/wiki/Hosts_file or those from mvps.org (a good one this one))
I also further populate & keep current my custom HOSTS file with up to date information in regards to all of those threats, via:
----
A.) Spybot "Search & Destroy" updates (populates HOSTS and browser block lists)
B.) Sites like ZDNet's Mr. Dancho Danchev's blog -> http://ddanchev.blogspot.com/
C.) Sites like FireEye -> http://blog.fireeye.com/
D.) SRI -> http://mtc.sri.com/
----
My HOSTS file incorporates ALL of the entries from the HOSTS files shown @ wikipedia as well... gaining me speed online (by blocking adbanners, which have been compromised many times the past few years now by malscripted exploits (examples below)).
(I combined ALL reputable HOSTS files with one of my own (30,000 entries), & I removed duplicates removed via a Borland Delphi app I wrote to do so called "APK HOSTS File Grinder 4.0++". That program also functions to change the default larger & SLOWER 127.0.0.1 blocking 'loopback adapter' IP address to either 0.0.0.0 (for VISTA/Windows Server 2008/Windows 7, smaller & thus faster than 127.0.0.1 default) or the smallest & fastest 0 "blocking 'IP ADDRESS'" (for Windows 2000/XP/Server 2003 which can STILL use it (& it was added in a service pack on Windows 2000, only on 12/09/2008 MS patch tuesday was it removed for VISTA onwards (& now all these "phunny little bugs" are showing up as FLAWS in this new NDIS6 approach via WFP as well in the firewall, which ROOTKIT.COM has stated (with code too no less on how it is done) -> http://www.rootkit.com/newsread.php?newsid=952 [rootkit.com] that it is EASIER TO UNHOOK (than was the design used in Windows 2000/XP/Server 2003))
Another EXCELLENT benefit of HOSTS file usage? More speed online, & also more security + reliability (especially in the case of DNS servers today, per folks like Dan Kaminsky &/or Moxie Marlinspike finding various security vulnerabilities in them the past couple years now)...
SO, to "CIRCUMVENT" THAT WHICH YOU NOTE & to get more speed online (besides/above potentially hijacked adbanners etc. et al)?
WELL - I use another "technique" called "hardcoding" an IP address to domainname/hostname in my HOSTS files, for my FAVORITE websites:
This allows me to FIRST bypass any remote/external DNS lookups, which also would in theory @ least, make me "proofed" vs. DNS request logs by my ISP/BSP also.
(Especially since I use external DNS servers too, OpenDNS ones to be specific, that go beyond my hardcoded favs in my HOSTS file because I can't ping &
"I can't count how many times I've stared for 10+ seconds at a white screen with "connecting to foo.ads.doubleclick.com" is in the status bar at the bottom. I really don't know if its the browser(s), or if the pages in question are designed to load ads first.... either way, its goddamn annoying." - by Killall -9 Bash (622952) on Monday November 30, @12:39PM (#30271714) Homepage
Here is a GOOD SOLID WORK-AROUND, CALLED A HOSTS FILE!
(It works for more speed online, AND SECURITY ESPECIALLY... Also, it works for your money, because you pay for your linetime out of pocket most likely as I do, you can get back your speed, AND, gain security easily, & from a single easily edited file & a file eats no CPU cycles like a local DNS server can (& are not as security vulnerable either if you protect write access to a HOSTS file also)... Anyhow/anyways - Here goes:
SO - "that all said & aside"? Well, per your reply??
Hey - NO PROBLEM, 110% agreement here on that account... & more (like more speed online AND more security, via a SINGLE EASILY EDITED + POPULATED FILE, called a HOSTS file):
I use a custom HOSTS file, in addition to the tools others here in this thread have noted (which MANY like FF addons only really function for FireFox/Mozilla products, but don't extend globally to all other webbound applications, & that is part of what HOSTS files give you above the methods you extoll + utilize: "GLOBAL COVERAGE", & of ALL webbound apps, not just FireFox/Mozilla ones via the addons you noted + use yourself...).
HOSTS files can be used to blockout KNOWN "bad" adserves, maliciously coded sites or adbanners, and "botnet C&C servers" too!
You can obtain reliable HOSTS files from reputable lists for more security online, but also for speed!
(More on that later & WHY/HOW (I use reliable lists for that, such as these HOSTS @ Wikipedia.com -> http://en.wikipedia.org/wiki/Hosts_file or those from mvps.org (a good one this one))
I also further populate & keep current my custom HOSTS file with up to date information in regards to all of those threats, via:
----
A.) Spybot "Search & Destroy" updates (populates HOSTS and browser block lists)
B.) Sites like ZDNet's Mr. Dancho Danchev's blog -> http://ddanchev.blogspot.com/
C.) Sites like FireEye -> http://blog.fireeye.com/
D.) SRI -> http://mtc.sri.com/
----
My HOSTS file incorporates ALL of the entries from the HOSTS files shown @ wikipedia as well... gaining me speed online (by blocking adbanners, which have been compromised many times the past few years now by malscripted exploits (examples below)).
(I combined ALL reputable HOSTS files with one of my own (30,000 entries), & I removed duplicates removed via a Borland Delphi app I wrote to do so called "APK HOSTS File Grinder 4.0++". That program also functions to change the default larger & SLOWER 127.0.0.1 blocking 'loopback adapter' IP address to either 0.0.0.0 (for VISTA/Windows Server 2008/Windows 7, smaller & thus faster than 127.0.0.1 default) or the smallest & fastest 0 "blocking 'IP ADDRESS'" (for Windows 2000/XP/Server 2003 which can STILL use it (& it was added in a service pack on Windows 2000, only on 12/09/2008 MS patch tuesday was it removed for VISTA onwards (& now all these "phunny little bugs" are showing up as FLAWS in this new NDIS6 approach via WFP as well in the firewall, which ROOTKIT.COM has stated (with code too no less on how it is done) -> http://www.rootkit.com/newsread.php?newsid=952 [rootkit.com] that it is EASIER TO UNHOOK (than was the design used in Windows 2000/XP/Server 2003))
Another EXCELLENT benefit of HOSTS file usage? M
Adblock is not good & WHY.
Here is a GOOD SOLID WORK-AROUND, CALLED A HOSTS FILE!
(It works for more speed online, AND SECURITY ESPECIALLY... Also, it works for your money, because you pay for your linetime out of pocket most likely as I do, you can get back your speed, AND, gain security easily, & from a single easily edited file & a file eats no CPU cycles like a local DNS server can (& are not as security vulnerable either if you protect write access to a HOSTS file also)... Anyhow/anyways - Here goes:
SO - "that all said & aside"? Well, per your reply??
Hey - NO PROBLEM, 110% agreement here on that account... & more (like more speed online AND more security, via a SINGLE EASILY EDITED + POPULATED FILE, called a HOSTS file):
I use a custom HOSTS file, in addition to the tools others here in this thread have noted (which MANY like FF addons only really function for FireFox/Mozilla products, but don't extend globally to all other webbound applications, & that is part of what HOSTS files give you above the methods you extoll + utilize: "GLOBAL COVERAGE", & of ALL webbound apps, not just FireFox/Mozilla ones via the addons you noted + use yourself...).
HOSTS files can be used to blockout KNOWN "bad" adserves, maliciously coded sites or adbanners, and "botnet C&C servers" too!
You can obtain reliable HOSTS files from reputable lists for more security online, but also for speed!
(More on that later & WHY/HOW (I use reliable lists for that, such as these HOSTS @ Wikipedia.com -> http://en.wikipedia.org/wiki/Hosts_file or those from mvps.org (a good one this one))
I also further populate & keep current my custom HOSTS file with up to date information in regards to all of those threats, via:
----
A.) Spybot "Search & Destroy" updates (populates HOSTS and browser block lists)
B.) Sites like ZDNet's Mr. Dancho Danchev's blog -> http://ddanchev.blogspot.com/
C.) Sites like FireEye -> http://blog.fireeye.com/
D.) SRI -> http://mtc.sri.com/
----
My HOSTS file incorporates ALL of the entries from the HOSTS files shown @ wikipedia as well... gaining me speed online (by blocking adbanners, which have been compromised many times the past few years now by malscripted exploits (examples below)).
(I combined ALL reputable HOSTS files with one of my own (30,000 entries), & I removed duplicates removed via a Borland Delphi app I wrote to do so called "APK HOSTS File Grinder 4.0++". That program also functions to change the default larger & SLOWER 127.0.0.1 blocking 'loopback adapter' IP address to either 0.0.0.0 (for VISTA/Windows Server 2008/Windows 7, smaller & thus faster than 127.0.0.1 default) or the smallest & fastest 0 "blocking 'IP ADDRESS'" (for Windows 2000/XP/Server 2003 which can STILL use it (& it was added in a service pack on Windows 2000, only on 12/09/2008 MS patch tuesday was it removed for VISTA onwards (& now all these "phunny little bugs" are showing up as FLAWS in this new NDIS6 approach via WFP as well in the firewall, which ROOTKIT.COM has stated (with code too no less on how it is done) -> http://www.rootkit.com/newsread.php?newsid=952 [rootkit.com] that it is EASIER TO UNHOOK (than was the design used in Windows 2000/XP/Server 2003))
Another EXCELLENT benefit of HOSTS file usage? More speed online, & also more security + reliability (especially in the case of DNS servers today, per folks like Dan Kaminsky &/or Moxie Marlinspike finding various security vulnerabilities in them the past couple years now)...
SO, to "CIRCUMVENT" THAT WHICH YOU NOTE & to get more speed online (besides/above potentially hijacked adbanners etc. e