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Why Movies Are Not Exactly Like Music

Ars digs into the proposition that movies will go the way of the music business, and finds some reasons not to be totally gloomy about Hollywood's immediate future. For one thing, the movie biz managed to introduce a next-generation format to follow the DVD, a trick that eluded the music crowd (anyone remember DVD-Audio? SACD?). Blu-ray isn't making up the gap as DVD sales fall, but it is slowing the revenue decline. Perhaps the most important difference from the music business is that movies aren't amenable to "disaggregation" — unlike CDs, which people stopped buying once they could get the individual songs they really wanted. Ars concludes: "The movie business is facing many of the same challenges that are bedeviling music, but it's not about to go quietly into that good night — and it may not have to."

11 of 378 comments (clear)

  1. Gloomy? by Quiet_Desperation · · Score: 3, Interesting

    not to be totally gloomy about Hollywood's immediate future

    Why would I even care? Seriously. I like movies, but if the big centralized studios vanished and we just had independent filmmakers left I don't think I'd shed any tears. I might actually welcome that just to see what happens.

  2. New physical music media? by Mr.+DOS · · Score: 3, Interesting

    The summary seems to suggest that audio needs a new physical format. Why? It's not like the so-called "musicians" of today want to make longer records (for which more storage would be necessary), and it's not like consumers want higher-quality audio, either - it's been repeatedly (although I wouldn't say conclusively) shown that most consumers can hear no problems with 128Kbps MP3's, and that they're perfectly happy with said bottom-of-the-barrel quality. CD's aren't great, but it's not as anybody's starving for something better (as opposed to video, where people seem to want constantly higher and higher resolution). Also - and I hate to say this, but - it seems as if the music industry is starting to "get" digital distribution which further negates the need for a new format (as opposed to the movie industry, who still totally less-than-three's physical distribution).

          --- Mr. DOS

    1. Re:New physical music media? by Lemmy+Caution · · Score: 3, Interesting

      Funny how this is another difference between film and music. Popular music audiences don't really care about resolution or sound-quality - they generally want familiarity, reassurance, a sense that they're having fun and fitting in. (Adorno was right about this 70 years ago.) But when they see a film - and really, we're talking about the same people - they do what high visual resolution, excellent camera work (as they understand it), etc. Now, they may have really poor discrimination for quality in script-writing, in narratives, even in the finer aspects of cinematography - they may even be as entirely committed to cliches in film as they are in music - but they do respond positively to higher quality in the delivery medium.

  3. said it before, am saying it again by zmollusc · · Score: 4, Interesting

    1. Forget chasing 'pirates'. This will save a lot of expensive legal bills. Cut back drastically on advertising too, as you don't need to whip people up into a frenzy to get them to theatres in the first week.

    2. Make film (Citizen Kane2, The Reckoning: starring Adam Sandler or something).

    3. Make a VCD cut and make unlabelled cheapo vcd's. Using the economies of scale, sell these so cheap that the guys selling pirate vcd will buy from you rather than burn their own copies. Your margin is the difference between a bulk pressed cd and a small scale burned copy.

    4. Simultaneously sell the film as a download for the same price as you get for the vcd. ...wait a few weeks

    5. Make a nicer, longer dvd cut of the film and, again, sell these so cheap that the guys selling pirate dvd will buy from you rather than burn their own copies.

    6. Sell the dvd cut of the film online at the same price as the DVD wholesale price. .... wait some more

    7. Theatre release of film in lovely THX/35mm

    8. Dvd/Bluray boxed sets with extra everything.
    9. Laugh all the way to the bank (which then gambles half your money away and pays the other half to its CEO).

    --
    They whose government reduces their essential liberties for temporary security, receive neither liberty nor security.
  4. Re:Gaming, by Mr.+DOS · · Score: 4, Interesting

    Let's work something out: a $60 game will get you what, hopefully 10+ hours of playtime? (Sidenote: oh how I long for days gone by when that would've been considered short...) That's less than $6/hour. Blu-ray discs are about $20; given a movie length of about 2 hours, that's around $10/hour - almost twice as expensive. On top of that, some multiplayer games

          --- Mr. DOS

  5. Re:DVD Sales Gap by chadplusplus · · Score: 5, Interesting

    And let's not forget the instant gratification demanded by many consumers. On typical broadband, a song downloads in less than a minute. The significantly longer time required to download a movie (if purchased and stored in Blue Ray quality) is longer than the time required to drive to Blockbuster or Walmart to buy the physical copy of the same movie.

    For instance, a few months ago, I ordered PPV Gran Torino in 1080p for my wife and I to view one evening. Six hours later it was ready to view, but she was already in bed.

  6. Re:DVD Sales Gap by Rogerborg · · Score: 4, Interesting

    Question: aren't you therefore stealing $15 (or $30 for Blu-Ray) from the distributor by not paying the full 0-day retail price?

    No, you say? But why not? After all, you're apparently stealing $20 from them if you pay $0 for it, so why aren't you stealing $15 if you pay $5?

    Let's throw that question open to any distributor executives or their lawyers who happen to be wandering by.

    --
    If you were blocking sigs, you wouldn't have to read this.
  7. Re:DVD Sales Gap by Evil+Shabazz · · Score: 4, Interesting

    It takes an hour to download a 720p movie. You don't usually _need_ a 1080p movie. And more importantly, with the technological marvel that is streaming you can start watching after 15 minutes (unless you're downloading .mkv or something) and the playtime will not catch up to the download time. But then again, some people don't have FTTH like most of us in developed countries do. :)

    It only takes an hour to download a 720p movie if you happen to have access to about 7mb+ broadband. And even then, you're subject also to the bandwidth of the service you're trying to download from. For instance, take trying to download a movie from Sony's PS3 store. You'll only ever make that mistake once. You could have a 10 petabyte internet connection and it would still take you 16 hours to download a TV episode from them because they won't send you the file at anywhere near a reasonable speed.

    --
    Down with the career politician! SUPPORT TERM LIMITS
  8. Jim Bob and Michelle Plus 18 by tepples · · Score: 3, Interesting

    how are you going to feel when there are no big studios left to greenlight "Cheaper by the Dozen 3"?

    If Twentieth Century Fox dramatically scales back its operations, then the Gilbreths are going to have to shop their works to smaller studios, including those that use the medium of SWF serials rather than traditional feature films. But these studios will have to compete with reality TV: see Jon and Kate Plus 8 or 18 Kids and Counting or Table for 12 or the new series starring Nadya Suleman and her kids.

  9. Re:DVD Sales Gap by fuzzyfuzzyfungus · · Score: 4, Interesting

    To be fair, CDs are only 1400 kbit/s because they were designed to be played back on hardware with almost zero processing power. Depending on the source material, it isn't uncommon to see lossless compression get this down to around half the original size. Still a far cry from the bitrates of the lossy stuff; but less dramatic than the uncompressed/lossy compression comparison.

  10. Re:DVD Sales Gap by Chris+Mattern · · Score: 2, Interesting

    For instance, take trying to download a movie from Sony's PS3 store. You'll only ever make that mistake once. You could have a 10 petabyte internet connection and it would still take you 16 hours to download a TV episode from them because they won't send you the file at anywhere near a reasonable speed.

    You must have a different PS3 store than the one I use. Mine gets me a 30 minute TV episode in about 10 minutes, max. And I can start watching it as soon as I start downloading it. Very nice.