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Salon.com Editor Looks Back At Paywalls
Techdirt pointed out an interesting retrospective by Scott Rosenberg, former managing editor of Salon.com, about their experiments with paywalls and how repercussions can last a lot longer than some might expect. "More important, by this point the public was, understandably, thoroughly confused about how to get to read Salon content. It took many years for our traffic to begin to grow again. Paywalls are psychological as much as navigational, and it's a lot easier to put them up than to take them down. Once web users get it in their head that your site is 'closed' to them, if you ever change your mind and want them to come back, it's extremely difficult to get that word out."
Man! I never knew. Went, there once back in, what 1999?, and got slapped in the face and never went back. Coulda knocked me down with a feather! Fancy that! Salon, no pay wall! Why I never heard about it before?
sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
You had to pay to go to Salon? News to me. I haven't visited that site for more than a few years.
Give me Classic Slashdot or give me death!
Salon.com is still in business?
Can you be Even More Awesome?!
Not to mention that's not even the domain for the site he's referring to. Sadly, the real one has a hyphen which solves the reading problem.
God as my witness, I didn't know they were free.
It really is that long-lasting.
Salon thought they were the Wall Street Journal.
Kriston
Or just scroll to the bottom of the page.
Nerd rage is the funniest rage.