Personalized Search From Google Now Opt-Out
An anonymous reader writes "CNet reports that 'Google now intends to deliver customized search results even to those searching its site without having signed into a Google account.' This may be what finally drives me to seriously experiment with cookie-free browsing. I consider non-personalized search results to be of value. They quasi-subconsciously give me a better perspective of the full range of information and ideas on the net. That, and I'm also a bit paranoid about a coming world with push-button infrastructure for personalized mis/disinformation."
I agree that it should be opt in, but I'm for it. Ideally, when things get advanced enough I figure Google can save me a lot of work. Once they know enough about my searching and buying habits they'll be able to do both for me. Every once in a while a box will show up at my door: "You need this. We found it at an awesome price. You will be billed via Google Finance".