How Does the New Google DNS Perform? (and Why?)

Tarinth writes "Google just announced its new Google DNS platform. Many have viewed this as a move to increase ad revenue, or maybe capture more data. This article explores those questions, as well as the actual benchmarking results for Google DNS — showing that it is faster than many, but not nearly as fast as many others." We also recently discussed security implications of the Google Public DNS.

Comments

Re:Pointless hype

[LWATCDR]

Why do you trust your ISP less than Google?

A better question would be why is Google offering this service? What does it have to gain by doing it.
Most users will never switch to Google's DNS they get their DNS through DHCP and never worry about it.
My guess is that Google is hoping that ISPs and big companies will start to use Google's DNS. Hey why bother maintaining a DNS if you don't have too.
You are still left with what does Google gain.
Well without going into the land of evil I can think of a few things.
1. Data. Google can see just how many hits each site really gets for the entire Internet. This should give Google some great metrics.
2. Good will with the ISPs. With the stupid "Google is getting a free ride crap" this is a way that Google can "give" back to the ISPs.
3 Well if Google is running the DNS it is a little harder for the DNS to used to block Google sites.

Under the evil list the mind goes nuts with privacy abuses and redirects but I will let others go there.