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Pirates as a Marketplace

John Riccitiello, the CEO of Electronic Arts, made some revealing comments in an interview with Kotaku about how the company's attitudes are shifting with regard to software piracy. Quoting: "Some of the people buying this DLC are not people who bought the game in a new shrink-wrapped box. That could be seen as a dark cloud, a mass of gamers who play a game without contributing a penny to EA. But around that cloud Riccitiello identified a silver lining: 'There's a sizable pirate market and a sizable second sale market and we want to try to generate revenue in that marketplace,' he said, pointing to DLC as a way to do it. The EA boss would prefer people bought their games, of course. 'I don't think anybody should pirate anything,' he said. 'I believe in the artistry of the people who build [the games industry.] I profoundly believe that. And when you steal from us, you steal from them. Having said that, there's a lot of people who do.' So encourage those pirates to pay for something, he figures. Riccitiello explained that EA's download services aren't perfect at distinguishing between used copies of games and pirated copies. As a result, he suggested, EA sells DLC to both communities of gamers. And that's how a pirate can turn into a paying customer."

4 of 214 comments (clear)

  1. Re:I don't think anybody should pirate anything by Anonymous Coward · · Score: -1, Flamebait

    Waaaaaaaaaaaaaahhhhhhh, when I take something that doesn't belong to me they call me a thief. Waaaaaaaaaaaaaah, I'm not thief. I'm an infringer.

  2. Re:I don't think anybody should pirate anything by Anonymous Coward · · Score: 0, Flamebait

    Waaaaaaaaaaaaaah, I'm not thief. I'm an infringer.

    You got that wrong. You are just a moron.

  3. Re:Common courtesy... by Anonymous Coward · · Score: -1, Flamebait

    If I see this same fag bitching about a commonly-used acronym one more time...

  4. Re:Common courtesy... by Anonymous Coward · · Score: -1, Flamebait

    Mods, Please. Stop modding this crap up. It comes up EVERY time an article discusses DLC (downloadable content for anyone who STILL hasn't gotten it).
    This is slashdot, you guys aren't all new here, and you should be able to use google to figure this out.
    Stop the karma-whore trolling already.