America's Army Games Cost $33 Million Over 10 Years

Responding to a Freedom Of Information Act request, the US government has revealed the operating costs of the America's Army game series over the past decade. The total bill comes to $32.8 million, with yearly costs varying from $1.3 million to $5.6 million. "While operating America's Army 3 does involve ongoing expenses, paying the game's original development team isn't one of them. Days after the game launched in June, representatives with the Army confirmed that ties were severed with the Emeryville, California-based team behind the project, and future development efforts were being consolidated at the America's Army program office at Redstone Arsenal in Alabama. A decade after its initial foray into the world of gaming, the Army doesn't appear to be withdrawing from the industry anytime soon. In denying other aspects of the FOIA request, the Army stated 'disclosure of this information is likely to cause substantial harm to the Department of the Army's competitive position in the gaming industry.'"

Comments

Less than the cost of a single cruise missile.

[GrpA]

Three games in total on the budget of a startup... That's pretty good.

This would have to be one of the army's most cost-effective projects ever then, wouldn't it?

GrpA

Re:Less than the cost of a single cruise missile.

[Ill_Omen]

From the statistics you posted for the enlisted forces:

73.3 percent have some semester hours toward a college degree
16.2 percent have an associate’s degree or equivalent semester hours
4.7 percent have a bachelor’s degree

I gotta say, reading that makes me think John Kerry might have been right after all. That's an awful lot of college kids that didn't finish college.

Sad but true

[MaizeMan]

An average of $3.3 million a year for ANY government program seems quite reasonably priced!

How about relative to other recruitment methods?

[TheVelvetFlamebait]

How much does it cost to recruit new soldiers via other methods? How about weighted by efficiency?

Just because it costs $33 million, doesn't mean it isn't a good deal.

Budget Summary

[Registered Coward v2]

People seem to assume that is development costs; but AA's budget, in true Army style, could include a lot more - from printing copies, facility costs, operational costs such as vehicle gas, travel and TDY expenses, etc.

That said, 33 mill is pretty impressive, especially if it is all in costs of the organization.

Re:How much does a missile cost?

[Gamer_2k4]

War is foolish.

When 9/11 happened I said to myself, "This is tragic, but I hope the president and Congress doesn't do something foolish, like waste billions of dollars fighting a war, just because ~2000 people died. After all more people die every year from just car accidents, and we don't declare war on Ford or Toyota."

Well my hope was forlorn. If I didn't know any better, I'd think we were re-enacting the downfall of the Ancient Athenian Democracy - death through war and foolish, out-of-control spending.

War may be foolish, but it's a necessary evil in our world. What if we'd approached Pearl Harbor with the mindset of "Yeah, we were attacked, and a few thousand people died, but it's better to just sit there and take it than to do anything about it"? Things would've turned out a lot differently in Europe, I'm sure. Refusing to participate in war doesn't make it go away, after all.

Re:How about relative to other recruitment methods

[GooberToo]

Bingo.

Lets put this into perspective. How many TV commercials, all across the US, can you pay for with $33.00 million dollars over ten years? Not many. Now consider how many of those commercials are primarily targeting the very people who you want to entice? Not many. Figure $100,000 per 30-seconds of national airtime. That same money spent on national commercials would have only purchased 330, 30-second, national commercials. Or, thirty three commercials per year. In reality, its likely it would be even fewer than that as $100,000 per slot is likely the minimum. Had they wanted placement during something like American Idol finales (ya, likely bad example), the slot price is likely to be 30% to 50% higher; or more. And even then, the number of people who are actually effectively targeted would be very limited. Especially when you consider with a game the same people they are targeted become inundated with the concept of actually joining the military, versus as most, 165 minutes (2.75 hours) of exposure with the concept - assuming those same people see every commercial, which simply isn't likely.

Simply put, this is clearly one of the most cost effective advertising campaigns ever produced by the military, let alone government, and is likely providing a huge bang for the buck! Especially when you consider the same game is then used as a direct recruiting tool at public events - as it allows would be recruiters to directly talk to potential recruits at said events. This in turn significantly improves the bang for the buck ratio.

I don't have a problem with this at all.