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Hollywood Sets $10 Billion Box Office Record

kamikazearun sends in a TorrentFreak analysis that begins "Claims by the MPAA that illegal downloads are killing the industry and causing billions in losses are once again being shredded. In 2009, the leading Hollywood studios made more films and generated more revenue than ever before, and for the first time in history the domestic box office grosses will surpass $10 billion. ... [N]either the ever-increasing piracy rates nor the global recession could prevent Hollywood having its best year ever in 2009. With an estimated $10.6 billion in consumer spending at the US and Canadian box office, the movie industry will break the 2008 record by nearly a billion dollars."

16 of 276 comments (clear)

  1. Um, what about inflation? by 602 · · Score: 5, Insightful

    Why is it that news stories about movie revenues never take inflation into account?

    1. Re:Um, what about inflation? by Anonymous Coward · · Score: 5, Insightful

      Well my paycheck doesn't, so why the hell should Hollywood's?

    2. Re:Um, what about inflation? by pgn674 · · Score: 5, Informative

      Inflation would need to be nearly 10% for Hollywood to not have higher inflation adjusted revenues this year than last year.

      And we've had deflation since March. The highest inflation rate since 2008 has been 5.6%.
      Current Inflation

    3. Re:Um, what about inflation? by gmhowell · · Score: 5, Funny

      Speaking of innovations, there's this wonderful new invention for writers called the paragraph.

      --
      Jesus was all right but his disciples were thick and ordinary. -John Lennon
  2. Hollywood Traditionally Does Well In Recessions by The0retical · · Score: 5, Interesting

    There was an article a while back (no I can't find it with the 2 minutes of searching I did) where a magazine compared the ticket sales of economic recessions during the 90's and early 2000's. The summation of the article was that even with major blockbuster films, like Starwars ep 1, Hollywood made less money than the year before because times were good and people were doing things besides going to the movies, but in economic downturns they actually made more money. The theory was that audiences will attend movies to distract them from all the problems that they have instead of stewing in them.

    I'll post it if I can find it but the laziness is running deep tonight.

  3. Proposed Anti-Anti-Piracy Advertisement by eldavojohn · · Score: 5, Interesting

    Back in college I saw an ad before a movie where a stunt double, key grip and other low paid stagehands were filmed in front of their families, eating and doing things with them. Then they would look up and say something to effect of, "I can't feed my family. Because thieves steal my work online."

    Someone should make an anti-anti-piracy ad with the same exact thing except when they look up they say, "I can't feed my family ... because even though my employer posts record revenues, the justice system makes you are a perfectly legitimate scapegoat."

    Odds that the profits from this revenue make it back to the people who genuinely need it to keep the system healthy? Slim to none. Executive producer gets more executive while life risking stunt double gets poorer.

    --
    My work here is dung.
    1. Re:Proposed Anti-Anti-Piracy Advertisement by Aceticon · · Score: 5, Insightful

      Here's a suggestion:

      Scenario:
      Movie studio office, 1930's style. Large expensive looking desk, semi-naked woman lying in it. Big fat movie executive wearing a 1930's style suit, holding a large lit cigar in his hand sitting on a chair behind the desk. Behind him, a window shows a sunny Californian day, with some palm-trees and an expensive sports car visible.
      Around the office, other similar looking man are sitting in sofas surrounded by beautiful semi-claded women. Expensive looking sculptures and paintings are spread all over the office (possibly including one or two well known paintings).

      Action:
      Camera pans around the office, centers on the executive sitting in the chair with the desk (and woman) in front and the window behind.
      Executive snorts a line of coke from the woman's belly, turns to the camera and says:
      "I can't feed my family. Because thieves steal my work online."

  4. Re:How the MPAA thinks: by Anonymous Coward · · Score: 5, Insightful

    You forgot the next bits...

    "Then by doubling ticket prices, changing a few laws and ripping our customers off repeatedly we can make that 30 billion."

  5. Unbelievable growth by easyEmu · · Score: 5, Interesting

    To me, it is remarkable that for an industry that has been around for more than a century, is this large, and has become so integral to the lives of North Americans, that somehow, a growth rate of over 11% is achievable.

  6. Re:How the MPAA thinks: by grimJester · · Score: 5, Insightful

    That's unlikely. They'll claim they spend more than ever to make movies and just barely make a profit. What they think is "We need new laws and ways to prevent consumers from watching the same movie twice without paying both times, watching movies on hardware not made by the same companies that own the movie studios or watching movies not made by the big studios."

  7. Torrent Freak not telling the whole truth again by brit74 · · Score: 5, Insightful

    From the article:
    "The 2009 total was aided by a 28 cent increase in ticket prices from the year before to an average $7.46.

    The total number of tickets sold, or admissions, is expected to reach 1.4 billion, up from 1.34 billion in 2008. Still, that figure is not expected to break the record 1.6 billion tickets sold in 2002, said Hollywood.com Box Office."

    The reason for the higher revenue? Higher ticket prices. Ticket sales are down 12% since 2002. If you look at a long-term graph of ticket sales, you can see that it's been basically flat in the 2000s, compared to upper single-digit or double-digit growth nearly every year between 1970 and 2000. It's pretty much been stagnant since 2002.

    Here's some numbers showing the trend:
    2009 - Total Gross $9,782.4
    2008 - Total Gross $9,630.6
    2007 - Total Gross $9,663.7
    2006 - Total Gross $9,209.5
    2005 - Total Gross $8,840.5
    2004 - Total Gross $9,380.5
    2003 - Total Gross $9,239.7
    2002 - Total Gross $9,155.0
    2001 - Total Gross $8,412.5
    2000 - Total Gross $7,661.0
    1990 - Total Gross $5,021.8
    1980 - Total Gross $2,749.0
    http://boxofficemojo.com/yearly/

    1980->1990 = 83% Growth in 10 years, average of 8.2% per year
    1990->2002 = 82% Growth in 12 years, average of 6.8% per year
    Then, *mysteriously*, something happened around 2002:
    2002->2009 = 9.2% Growth in 7 years, 1.3% per year (using the $10 billion number, not the $9,782.4 for 2009)
    To put that in perspective, 1.3% is less than the growth of inflation.

    In other news, the number of AIDS patients is higher than ever, and yet, the average lifespan continues to grow. I'm sure we all can see the correlation here: AIDS = longer lifespans. Torrent Freak spins reality even more than FOX news. I wish Slashdot wasn't such a fan of the pro-pirate spin.

    1. Re:Torrent Freak not telling the whole truth again by Culture20 · · Score: 5, Insightful

      The reason for the higher revenue? Higher ticket prices. Ticket sales are down 12% since 2002. If you look at a long-term graph of ticket sales, you can see that it's been basically flat in the 2000s, compared to upper single-digit or double-digit growth nearly every year between 1970 and 2000. It's pretty much been stagnant since 2002.

      Here's some numbers showing the trend:
      2009 - Total Gross $9,782.4
      2008 - Total Gross $9,630.6
      2007 - Total Gross $9,663.7
      2006 - Total Gross $9,209.5
      2005 - Total Gross $8,840.5
      2004 - Total Gross $9,380.5
      2003 - Total Gross $9,239.7
      2002 - Total Gross $9,155.0
      2001 - Total Gross $8,412.5
      2000 - Total Gross $7,661.0
      1990 - Total Gross $5,021.8
      1980 - Total Gross $2,749.0
      http://boxofficemojo.com/yearly/

      1980->1990 = 83% Growth in 10 years, average of 8.2% per year
      1990->2002 = 82% Growth in 12 years, average of 6.8% per year
      Then, *mysteriously*, something happened around 2002:

      Nine... *The audience leans forward, waiting for Myoral Candidate Lois Griffin's next word*
      Eleven. *Raucous Cheering* It was near the end of 2001, and people were sheepishly afraid of gathering in large groups (except at church). Once they stared renting DVDs more at home, they realized that they liked it better.

      Or, maybe it was the advent of the HDTVs

      Or: The reason ticket sales are down 12% since 2002? Higher ticket prices.

  8. Re:10 Billion and only one movie I liked by R3d+M3rcury · · Score: 5, Funny

    We did go see Twilight god help me got being so whipped.

    No wonder you're an Anonymous Coward. Dating 13 year old girls...tsk tsk...

  9. Re:How the MPAA thinks: by LBt1st · · Score: 5, Informative

    Wikipedia has a nice explanation of Hollywood Accounting.

  10. Re:How the MPAA thinks: by bloodhawk · · Score: 5, Informative

    I don't like the movie studios much but the article is highly misleading, it only mentions total revenue and if you dig into the articles the article itself references it clearly shows a declining profit per movie and less movies being made which kinda supports the studios positions. Personally though I think the declining profit is because most movies made nowadays are utter shit.

  11. Re:How the MPAA thinks: by IgnoramusMaximus · · Score: 5, Insightful

    Also, people seem to always forget that the original purpose (however flawed) of copyright was ostensibly to protect the authors from .... the publishers, distributors and all sorts of assorted middle-men, since at that time those were the only people (and I use the term loosely) who had access to equipment capable of mass duplication of works of art.

    Fast forward 200 years or so and you have the artists back in the dog-house and the assorted middle-men controlling everything. Which only encourages them to bray louder about being robbed by "copyright violators" while stiffing the artists at every opportunity ... a grand monument to the power of corruption of laws and societies by shameless, vicious, malignant greed.

    Incidentally this behaviour, of preemptively and rabidly accusing everyone else in sight of the very crimes one is committing himself, is very common amongst various villains in all walks of villainy, such as career politics for example.