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DRM Flub Prevented 3D Showings of Avatar In Germany

Fraggy_the_undead writes "According to German IT news site heise.de, yesterday several 3D showings of Avatar couldn't take place (German; Google translation to English), because the movies were DRM protected such that there had to be a key per copy of the film, per film projector, and per movie server in the theater. The key supplier, by the name Deluxe, was apparently unable to provide a sufficient number of valid keys in time. Moviegoers were offered to get a refund or view an analogue 2D showing instead."

18 of 386 comments (clear)

  1. Obligatory by Yvan256 · · Score: 5, Funny

    Ha-ha! - Nelson Muntz

  2. Keygen by Inda · · Score: 5, Funny

    Once again the pirates solve a problem that shouldn't be there in the first place: http://www.google.co.uk/search?q=avatar+keygen

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  3. Good thing, too.. by natehoy · · Score: 3, Funny

    I'm sure someone planned to bring in a cellphone with a 3D camera and release a barely-watchable 30-second clip of some of the less important dialogue.

    DRM prevents piracy again! Yes!!!! Huzzah for DRM!

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    1. Re:Good thing, too.. by DeadPixels · · Score: 5, Funny

      Not actually showing the movie is the DRM of the future! You can't film it if you can't WATCH it, right? :D

  4. No Fate But What We Make For Ourselves... by d474 · · Score: 5, Funny

    James Cameron was right when he said Avatar is the FUTURE of movies to come: DRM'd to the crippling point.

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  5. Re:Wait... by jgtg32a · · Score: 4, Funny

    Hey ...you .. shut-up
    We're hating on DRM now.

  6. Re:DRM by Luyseyal · · Score: 2, Funny

    WHOOOOOSH!

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  7. Re:Avatards by idontgno · · Score: 4, Funny

    How is Avvatar formed? How movie not get prjcted?

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  8. Re:Avatards by slack_justyb · · Score: 2, Funny

    Oooooh! I love Mad Libs. Someone suggest a verb!

    I accidentally flushed the DRM keys for the movie... is this bad for __(direct object)__?

  9. Re:not surprising by ByOhTek · · Score: 3, Funny

    Good thing this wasn't the Dragon Ball Z movie, they'd laud DRM as the savior of humanity.

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  10. Achtung! by Skelde · · Score: 3, Funny

    Diese DRM nicht for the gefingerpoken

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  11. Re:Avatards by thisnamestoolong · · Score: 2, Funny

    They need to do way instain theater> who kill thier movvys. becuse these movvy cant frigth back it was on the news this mroing a theater in ar who had kill her three movvys . they are taking the three movvy back to new york too lady to rest my pary are with the custimers company who lost his movvys ; i am truley sorry for your lots

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  12. Re:Hah! by illumastorm · · Score: 5, Funny

    Except in Soviet Russia.

  13. Re:Wait... by Culture20 · · Score: 3, Funny

    The theater is a supplier in the product/service market (technically, they make most of their money off the concession stand, but that's totally irrelevant). It is a consumer in the factor market (the movie (or license) is a factor of production of a service). Bob isn't involved in the factor market at all; Ed is the consumer, and Hollywood is the producer.

    I'm confused, where are Alice and Carol?

  14. Re:Give yourself 100% discount by dubbreak · · Score: 3, Funny

    If the MPAA had its way you'd only get a 50% discount for not watching the movie.

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  15. Re:not surprising by Ichijo · · Score: 2, Funny

    You do realize this is not a problem with DRM, but with some lowly paid employee not bothering to do their job properly.

    Silence! We're trying to get all worked up here!

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  16. Re:Similar problem happened to me by Blakey+Rat · · Score: 3, Funny

    That's nothing!

    When I was watching Watchmen on a 40' tall IMAX screen, there was a giant glowing blue dong on the screen during parts of the movie.

  17. Re:Defective by Design by jbezorg · · Score: 5, Funny

    -- so the viewer's experience of digitally-projected movies can, in fact, be superior to that of traditional film.

    ... provided, of course, you have the DRM key.

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