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US McDonald's Wi-Fi Going Free In January
Knowzy writes "After five years behind a paywall, McDonalds plans to stop charging for its Wi-Fi in mid-January in the US. According to the Dallas Morning News, you aren't even required to make a purchase — 'free is free,' a spokesman said. It's also been widely reported that they won't impose time limits on your surfing. With around 20,000 free hotspots between McDonald's and Starbucks (who went free[ish] earlier this year), anyone still charging for Wi-Fi is going to look foolish, if not downright greedy."
Nice try, but that's a different market. At McDs, they want to lure you in and keep you there as long as possible. Even if you don't order anything, at least you will be immersed in their branding. The airport is just the opposite - they have a *captive* audience, and they're the only game in town. That's why a soda at the airport costs 5.00 while the same one at McDs costs $.79. Basic supply and demand.
"Before God we are all equally wise - and equally foolish"
Albert Einstein