Slashdot Mirror
Google In Talks To Buy Yelp
There have been many rumors floating around concerning a possible buyout of Yelp by Google, but it appears that at least a few details have escaped, painting this as a much more serious possibility. Pointing the needle to something north of $500 million, the acquisition would mean a substantial step into localized business for Google. "Google has been showing greater interest in the local business market in the United States. It has expanded its profile pages for local businesses, which include location and hours, maps and reviews from other Web sites. In June, Google gave local businesses the ability to manage what people see on their profile pages, similar to what Yelp does. Google has been reaching out to local businesses with simpler ways to advertise on the search engine. It is also distributing stickers that businesses post in their windows and passers-by can scan with cellphones to get coupons or information about the business. The deal between Google and Yelp could still unravel, one person said, particularly if another acquirer comes forward now that details have leaked."
Or, what am I missing?
Why don't you put your money where your mouth is, Mr. Smartypants, and take a couple of months to clone Yelp and find out. Better yet, take four months and make a site that is twice as good! If it's so easy, then do it. Half a billion dollars for four months of work! What are you waiting for?
I live ze unknown. I love ze unknown. I am ze unknown.
500 million for a very simple website that has people reviewing restaurants and shit? Half the people on Slashdot would be able to clone that website in a couple of months (working alone!), and the user base is *not* worth half a billion (BILLION!!!).
What is this world coming to?
Or, what am I missing? Is yelp.com offering something other than people subjectively reviewing things like food?
Yelp is the first place I go to when I want to find a new place to eat...it is extremely useful in a big city where there is no way that any other site or publication has reviewed all of the eateries. The tech behind Yelp isn't revolutionary, but it's a pretty slick site to use. more importantly, it basically owns the market for local reviews. Saying that a couple people could clone the site is like saying a couple people could come up with a Gatorade-like drink over the weekend...the response to which would be...So?