Slashdot Mirror
A Requiem For Saab
Hugh Pickens writes "The NY Times reports that auto enthusiasts across the country are dismayed by the news that General Motors is planning to shut down Saab, the Swedish carmaker it bought two decades ago, after a deal to sell it fell apart. Even with its modest and steadily declining sales, Saab, an acronym for Svenska Aeroplan Aktiebolaget, or Swedish Airplane Company, long stood out as a powerful brand in spite of itself. 'It wasn't designed to be a fashion statement,' says Ron Pinelli, president of Autodata, which tracks industry statistics. 'It was designed to provide transportation under miserable weather conditions.' Many Saab owners consider the brand's glory days to be the 1980s, when Americans began buying cars again after a recession and energy crisis. 'The cars were communicative,' says Pinelli. 'They didn't try to numb the experience like cars do today.' The cars had odd touches and appealed to those who appreciate the unconventional. Swedish engineers assumed drivers would be wearing gloves, so they designed big buttons for the dashboard. Though the cars were compact, with long hoods and short rear ends, there was plenty of headroom inside. Now Saab, a brand that once had one of the clearest identities in the industry, seems headed for extinction just as automakers are searching for more distinctive designs to help set them apart. 'It's a shame that Saab is a victim,' adds Pinelli."
1. Who owned SAAB before?
2. If it is such a good brand, why don't those previous owners buy it back?
If Slashdot were chemistry it would look like this:Cadaverine
I've never driven a Saab and have no opinion on how they fared in this way.
But what is it with Americans preferring numb cars that totally insulate them from what the car is doing? They all seem to like very mushy suspensions where the car tips around corners, and automatic transmissions. Then, because they drive very tippy cars with very high centre of gravity, they're deathly afraid of corners, and they nearly stop every time there's the slightest bend in the road.
It seems the automotive equivalent of removing all the taste from one's food. Sure, it'll still keep you alive, but you go through your life eating bland and boring food.
I lose any interest in the brand the moment an American company buys it, because I know that the quality of the "American version" isn't going to hold a candle to the Swedish version. Once the Americans get their grubby little hands on it and start to try to integrate it into their manufacturing and supply chain and QC practices, the car's gonna just be another Chevy.
If I wanted a Chevy, I'd buy a chevy.
I'm finally getting ready to replace my '84 with 300k miles on it. When I do, I'm buying used, and I'm buying the "last Swedish year." I'm not touching any GM Saabs or Ford Volvos.
STOP . AMERICA . NOW
"Is that why they built a bunch of intensely front-heavy FWD vehicles with atrocious understeer?"
"They also had reverse-mounted engines"
They stopped making these cars in the mid 80's.
Neither of those criticisms applies to the cars that they make today.
SAAB was once quirky and bizarre, the choice of folks who needed some particular features. Then people started buying it, not for the suitability for cold weather or whatever, but precisely because it was quirky. Then the customers even stopped caring about the quirkiness and started buying them for the nameplate. Sure, there were a few folks who needed some strange features, but for the most part, people only cared about the name. GM, though not having the brightest business acumen, sought to capitalize. Instead of quirkiness they sold the brand on its name. Alas, in circles of people who cared about these things, GM and exclusivity are mutually - ahh - exclusive. The cars stopped selling.
There's a right way and a wrong way to capitalize on quirkiness, I think. Apple used to sell their products as the choice of the minority. Their "Think Different" campaign was not so much about suitability but about the mere fact of being different than the masses. That campaign might not have worked a few years later when nationalism and homogenized thinking was seen as patriotic, but it was perfect for the times.
So here was GM peddling SAAB as the choice of the oddball right during the time when it was gauche to be different. Then when that failed they started talking about SAAB's roots in a foreign military when US patriotism was near a peak. I suppose if they had survived, GM would have marketed it as the choice of banking executives. "Look! SAAB is the number one choice among failed banking executives!"
Back before they developed the yuppie image and the high prices, they were just a nice solid car that was unstoppable in bad weather. Certainly they were more expensive than the typical car, but not so much so that they were unaffordable.
But GM really destroyed them by pushing them into a market that they were designed for.
We New Englanders still need a nice winter car, and Saab is not there for that purpose any more because they are just too darned expensive now. I only have one because I bought it used, there's no way I'm going to pay $40K for a car.
Saab was a modest company making a modest profit on a modest sales. GM came along and doubled their production and raised the prices. In the process they made the company much more fragile because now they had to maintain sales levels to pay down the expenses of expanding.
Really the story is not all that different from the typical failed high-tech company: crash and burn while attempting to grow out of the initial successful market. The projected sales increases don't happen. This failure pattern happens over and over again so many times, you'd think managers would learn.
A lesson to be learned and yet another reason for Europeans to be annoyed at Americans.
Nonetheless, you need not cry for Saab. It will live again. According to a news report just issued by the "Wall Street Journal", Spyker has made another offer to buy Saab. This time, we have the real deal.
They take brands past their prime and run them into the ground
(damn, a computer analogy for a car story. A first for Slashdot?)
If your children ever found out how lame you are, they'd murder you in your sleep
Oh, come on....
The reverse-mounted engine made replacing a clutch in my '82 900 T something a neophyte could do. Yes, the Haynes manual suggested using a belt to hold the clutch pressure plate compressed, but that doesn't work - yes, you do need the two special tools SAAB made to compress the pressure plate fingers and then a spring-steel c-shaped ring expands to hold the fingers compressed... But, having borrowed the tools from the dealership for an hour - at no cost - I was able to complete the job with just a small set of metric sockets.
The brakes did need a "special tool" because the brake activator had a hydraulic cylinder with back-facing notches - it ratcheted forward as the pad wore down and had to be screwed back up to the new pad position. The face of the cylinder had two depressions in it and a flat wrench with two prongs was called for to screw in the cylinder. I made one with a flat, metal ruler and two pop-rivets. It took only a few minutes to create and worked until a jerk in a 3/4 tom pickup ran a redlight and hit me in the left-front quarter-panel - spinning my SAAB more than 360 degrees... the truck's bed came up and over and the truck that hit me wound up landing on its cab roof and skidding 45 yards upside down down a city street.
My 6 year-old son and I, both belted in, were completely unharmed.
I have one of the last SAAB 900 Turbos manufactured out of Trollhatten - with mostly SAAB parts - albeit that GM changed the window / cab profile. It is at 160k and doing very, very well today - averaging 32 mi/gal and just passed the CA emissions test (not too bad for a 14 year-old car that never seems to age). Compared to my twin-turbo Volvo S-80 '01 vintage (also with 160k) I've put far more money into repairing the Volvo than I ever did that SAAB.
Understeer can happen in any vehicle with even weight distribution (mid-engine) or front-heavy design. The famous Porsche 911 has massive understeer - big deal.
All that you do to deal with understeer is to accelerate and brake as you enter a curve forcing the front tires (drive & steering on the 900) down to greater road contact, then accelerate out of the turn. Easy and solid turning control with the tight and well crafted SAAB steering & brakes. Yes, you do need good tires - Pirelli, Yokohama & Michelin have been my go-to brands - with the Michelins winning the wear/performance battle.
Remember the 9-2X? It was a re-badged Subaru Impreza. Even by SAAB standards it was a flop. You can't keep a niche brand going with re-brands!
Saturn went out pretty much the same way, and that's why I traded my Saturn SL2 for a Subaru Impreza, rather than a Saturn ION. The Subaru has lots of unique things about it. Saturns became typical, boring, unreliable American cars.
Way to kill all the interesting brands, but keep Buick on life support.
Compare an american pizza with an italian one.
The best pizza I ever had was in Amsterdam, actually. The second best was in New York City. Italian pizza is, sad to say, largely unimpressive. It was, however still better than american pizza from a chain like Dominos.
A real hamburger with anything from any american restaurant.
I can direct you to no less than six unbelievable hamburgers within 20 miles of where I currently sit in the US, as can anyone else in a medium or large sized city here. What you won't get is directions to a chain restaurant like McDonald's or Burger King.
American beer?
I have to agree with you there. Beer here is terrible.
Coffee?
I can direct you to no less than a dozen good coffee places here where I live... What you won't get is directions to a chain coffee place like Starbucks.
Are you picking up on the pattern? There's nothing wrong with our pizza, hamburgers, or coffee. The trouble is that franchised chains that specialize in these products do not make good stuff.
If a job's not worth doing, it's not worth doing right.
You seem to be describing all victims of globalization. Make a better burger, catch McDonald's attention, be bought out, and your burgers disappear. Make a better car, catch the attention of a major auto maker -----
Obviously, I'm no fan of globalization. I'm perfectly happy to allow the Finnish to do things their way, South Africans do things their way, and New Yorkers to do things their way. I can look at each, and decide for myself which is best for me - if any. Screw those megacorporations - they decrease the number of choices we all have.
"Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
YES.
I live in Japan. I get so tired of people telling me that the food/beer/coffee in America is bad. I always follow up with "where did you eat?" The people who complain the most about the food, no shit, answer "McDonald's."
Really? The food at McDonald's in America is bad? Really? So, you mean, it's exactly the same as at McDonald's in Japan? Really? Why did you go to McDonald's????
Beer? Oh, you drank Budweiser and Coors. Well, that right there is why no one with more than a high school education touches that crap. Micros abound, especially in my home state of Colorado, and many of them are fantastic and award-winning.
Coffee? Did you go to Starbucks? You did, didn't you? Did you happen to notice that it tasted exactly the same as in Japan--burnt, bitter, and then dressed up with more sweetened milk than coffee in a futile attempt to hide the fact that they spend nothing on their beans? You did? Then why did you go there?
When I'm in the states, I love to grab foreigners and take them eating. It's not that food is bad in the US. We have some really phenomenal food--both at the high, hoity-toity end, as well as the hearty "food of the people" end (truck stops FTW!)--It's just that, as a foreigner, you go for what gets in your eye first, and that's going to be a chain. Chain food, no matter what country, is bad--or, at least, nowhere near as good as if you go to an independent place.
America has many problems, but lack of delicious food is not one of them. In fact, I've never been to a country that did not have delicious food, but usually you need a local to show you where to eat.