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Sony, IMAX, Discovery To Launch 3D TV Network

adeelarshad82 writes "In a surprising endorsement for 3D display technology, Sony Corp. of America, Discovery Communications and IMAX Corp. have announced plans to form a US television network entirely devoted to 3D programming. The three parties have signed a letter of intent to form the unnamed venture, which is scheduled to launch in 2012. The new network is intended as a sort of carrot to lure buyers to purchase 3D-enabled TVs." Reader jggimi notes NY Times coverage, which points out that this prospective network won't be the first: "Earlier Tuesday, ESPN announced that it would start 'ESPN 3D' in June 2010. The channel will show a minimum of 85 live 3D events during the first year."

1 of 218 comments (clear)

  1. Stoners will be all over this... by PCM2 · · Score: 0, Redundant

    ...for the 3D infomercials alone! Can you imagine all the crazy gimmicks they'll be pulling to hold your attention? It will blow your miiiiiiiinnnnd, man!!

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    Breakfast served all day!