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Google Applies To Become Energy Marketer

necro81 writes "Google consumes massive amounts of electrical energy to power its data centers across the country and world. Now it has created a subsidiary, Google Energy LLC, and applied (pdf) to the Federal Energy Regulatory Commission to become a utility-scale energy trader. Google's stated aim is to be able to purchase renewable energy directly from producers at bulk rates, pursuing its goal of becoming carbon neutral. It is likely that Google Energy would also permit Google's own renewable energy projects to sell their energy at more favorable rates. Google reportedly does not have plans to actively become an energy broker, a la Enron."

12 of 160 comments (clear)

  1. I rather doubt by v1 · · Score: 4, Funny

    Google reportedly does not have plans to actively become an energy broker, a la Enron."

    I rather doubt anyone has plans to be "a la Enron"

    --
    I work for the Department of Redundancy Department.
  2. Re:One more step to another antitrust suit by AP31R0N · · Score: 4, Funny

    Well, we can do a search to find out what they are up to.

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    Utilizing the synergization of benchmark e-solutions to pre-workaround action items!
  3. m$ could easily generate more energy than Google by phonewebcam · · Score: 2, Funny

    if at Ballmers next team talk all the employees pulled out their Nexus Ones to photograph him.

  4. I've heard that... by retech · · Score: 3, Funny

    If you type "google" into google it'll break the internet.

  5. Re:Uh huh. by omarius · · Score: 5, Funny

    2011: Google Lobby, LLC
    2012: Google Government, LLC
    2014: Google Arms, LLC
    2016: Google Earth software is renamed "Google Globe" to avoid collision with the name of Google's corporate planet.

  6. Re:Uh huh. by TheKidWho · · Score: 3, Funny

    2018: Google Wars begin.
    2023: Google Wars end.
    2024: Google Matrix goes live.

  7. Google Electricity by tomcode · · Score: 3, Funny

    Does this mean every time I turn on a lamp I'm going to get hit with half a dozen ads for matching coffee tables?

    Or should I just flip the light switch marked "I'm feeling lucky?"

    --
    f u cn rd ths u cn gt a gd jb n cmptr prgmng
  8. Re:Uh huh. by suomynonAyletamitlU · · Score: 5, Funny

    In the year 2525
    If mankind is still alive
    You can google into your DNA
    And download the perfect thing to say...

  9. Re:I also heard on NPR this morning... by Hurricane78 · · Score: 4, Funny

    We have a word for that in German: Datenkrake.
    Fits pretty well in English too: Data kraken.

    Wants to get its hands on so many things, that it has developed tentacles. ;)

    --
    Any sufficiently advanced intelligence is indistinguishable from stupidity.
  10. Re:Uh huh. by Anonymous Coward · · Score: 5, Funny

    BURMA SHAVE

  11. Re:Uh huh. by clang_jangle · · Score: 2, Funny

    In the year 3535
    If man is still alive
    Google God will listen while you pray
    Check your karma then answer yea or nay
    whoa whoa

    --
    Caveat Utilitor
  12. Re:Uh huh. by Kopachris · · Score: 2, Funny

    Free electricity, but your lights display a paid ad in morse code every hour.