Here We Go Again — Video Standards War 2010
Andy Updegrove writes "Think of the words 'standards war,' and if you're of a certain age you're likely to think of the battle between the Betamax and VHS video tape formats. Fast forward, and you'll recall we just finished another video standards war between most of the same companies, this time between HD DVD and Blu-ray. Well, here we go again, except this time its the movie studios that are duking it out, and DRM issues are a big part of it. On the one side are five of the six major studios, dozens of cable, hardware, software, distribution and device vendors, and on the other side there's just Disney — and maybe Apple as well, and that's enough to have the other side worried."
i thought i read something this weekend on engadget that Disney is joining DECE and calling it Keychest or something like that
Apple, everyone knows they live in their own world
Good. Let a war wage on the DRM battlefield. Any war over DRM is good for users, eventually. In time, companies will start to realize they're dumping millions and millions into a system that might not be an industry standard and, in the end, never, ever, ever works. At some point, someone within those companies will catch a hint and realize it's an utter waste of resources. The more battles that are waged by media companies over DRM, the more likely that lightbulb moment will happen sooner rather than later.
Wait, which episode was this?